Job Title: Analyst – Customer Facing Effectiveness
Location: Hyderabad, India
About the Job
Strategic Context
Sanofi is entering a transformative phase with the strongest R&D pipeline and new launches in its history. As part of the next stage of the Play-To-Win strategy, modernization across the organization is essential to support the pipeline, maximize efficiencies, and strengthen commercial operations.
The Go-To-Market Capabilities (GTMC) organization is being established globally to drive capability excellence, standardize processes, eliminate duplication across business units, and enhance agility through a One Sanofi approach.
Within GTMC, the Omnichannel pillar focuses on:
Defining best-in-class omnichannel engagement strategies
Developing standards and best practices for markets and brand teams
Supporting local omnichannel execution and change management
Collaborating closely with Digital teams to provide consistent tools
Sanofi’s Hyderabad Hub plays a critical role in enabling innovation and uplifting performance across global functions.
In this role as an Analyst – Customer Facing Effectiveness, you will:
Plan and execute market-driven campaigns
Create insight-driven presentations
Make data-supported business recommendations
Optimize omnichannel strategies using SFMC (Salesforce Marketing Cloud)
Leverage automation and data segmentation to enable effective customer engagement
Main Responsibilities
1. Content Creation & Management
Develop and review complex branded and unbranded content independently.
Manage end-to-end omnichannel content lifecycle, including:
Concept creation
Repurposing/localization
Designing and enhancement
Medical–Legal–Regulatory (MLR) validation
Tagging, upload, deployment, publishing, and dissemination
Build expertise in therapeutic areas, GTMC processes, and compliance standards.
Conduct/review literature analysis, background research, and insights generation (SEO, SEM, analytics, CX surveys, AI-enabled platforms).
Manage multiple projects across therapeutic areas and franchises.
2. Scientific Accuracy & Compliance
Review and validate scientific accuracy of content created by team members.
Ensure compliance with MLR guidelines and regulatory requirements.
Support and guide Content Powerhouse/GenAI initiatives:
Review AI-generated content for quality, accuracy, SEO performance, and brand alignment.
Support ideation sessions for content generation and innovation.
3. Innovation & Modular Content Development
Support modular and retro-modular content initiatives.
Lead claims and component reviews, localization, and GloCal MLR memory building.
Utilize GenAI/Content Powerhouse tools to improve efficiency and scalability of content production.
4. Coaching & People Development
Coach senior and junior writers to develop high-quality, SEO-friendly content across channels:
Websites (HCP/patient)
Social media
Emails, newsletters
Banners, carousels, GIFs, scrolls
Visual aids, infographics
Podcasts, KOL videos, video articles
Slide decks
Partner with Leads to enhance team capabilities and support individual development plans.
Collaborate across GTMC for digital transformation and innovative solution development.
Provide proactive recommendations to enhance scientific quality and delivery.
5. Performance & Operational Excellence
Deliver high-quality content within agreed timelines.
Act as a subject matter expert and mentor, supporting operational excellence.
Lead and implement tactical process improvements across the department.
6. Process Ownership
Develop complex scientific content (branded/unbranded).
Serve as an omnichannel content expert for assigned therapeutic areas.
Conduct content-need analysis and implement annual content plans.
Oversee vendor deliverables according to defined processes.
Use advanced tools and techniques to improve training delivery and content effectiveness.
Create action plans based on user feedback to enhance content and delivery quality.
7. Stakeholder Management
Work closely with global, local, and Hub GTMC/Omnichannel teams to identify and deliver customized content needs.
Liaise with GBTs, AoR, LexMex teams to align, develop, and deliver relevant materials.
Maintain effective relationships with internal stakeholders and healthcare professionals (where relevant).
About You
Experience
8–10 years of experience in content creation for medico-marketing, medical, commercial, or omnichannel functions within the pharmaceutical/healthcare/digital domain.
Soft Skills
Strong stakeholder management and communication skills
Ability to work independently and collaboratively
Strong team orientation
Technical Skills
Therapeutic area/domain knowledge
Medico-marketing content development
Project management
Omnichannel content and digital platform familiarity
Education
Advanced degree in Life Sciences, Pharmacy, or related discipline
Medical degree preferred
Languages
Excellent command of written and spoken English
Why Choose Us?
Be part of a supportive, future-focused team committed to bringing the miracles of science to life.
Explore global and local career growth opportunities—promotions, lateral moves, and international exposure.
Enjoy a comprehensive rewards package with:
Competitive compensation
High-quality healthcare
Prevention and wellness programs
Minimum 14 weeks of gender-neutral parental leave
Contribute to shaping and optimizing global content strategies with real business impact.
Join a diverse, inclusive environment focused on innovation and digital excellence. rewrite in structured
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