Associate Marketing Director, CRC Promotions
Location: Alameda, California, USA | Full-Time | Onsite
Position Summary
The Associate Marketing Director, CRC Promotions will support the development, execution, and optimization of U.S. promotional strategies for Zanza in metastatic colorectal cancer (mCRC). Reporting to the Senior Director, CRC Promotions, this role ensures successful commercialization, launch readiness, and ongoing promotional implementation across healthcare professional and patient-facing channels.
Key Responsibilities
Support the development of U.S. marketing tactical plans for approval readiness and ongoing promotion of Zanza in mCRC.
Lead the execution of impactful promotional tactics for U.S. healthcare professionals across personal and non-personal channels.
Build and align the messaging platform and tactical rollout with brand strategy and objectives.
Ensure accurate and effective communication of brand messages and materials during sales meetings.
Assist in managing the promotions budget, setting performance metrics, and monitoring results.
Collaborate with cross-functional stakeholders including sales, sales training, market planning, compliance, and regulatory teams.
Work with the Patient/APP Marketing team to develop patient, caregiver, and APP-focused promotional materials.
Manage key vendor and agency relationships, including the promotional agency of record.
Promote strong collaboration and trust across marketing, sales, and organizational partners.
Ensure full compliance with regulatory, legal, and corporate policies governing promotional activities.
Supervisory Responsibilities
This role does not include direct supervisory responsibilities.
Required Education and Experience
Education Requirements
Master’s degree in a related field with at least 9 years of relevant experience; or
Bachelor’s degree with at least 11 years of related experience; or
Equivalent combination of education and experience.
Experience Requirements
Proven experience in pharmaceutical or biotech product marketing, field sales, or market research/analysis.
Pharmaceutical marketing experience required.
Strongly preferred: Oncology marketing experience and product launch experience.
Additional experience in patient marketing, advocacy relations, public relations, digital marketing, or sales is beneficial.
Skills and Competencies
Strong prioritization and project management skills with the ability to manage multiple initiatives.
Excellent collaboration skills across organizational functions and stakeholder groups.
Ability to combine innovative thinking with practical execution.
Strong networking skills internally and externally.
Ability to derive actionable insights from market research, sales inputs, and competitive analysis.
Advanced strategic thinking, creativity, and initiative.
Strong track record of meeting or exceeding quantitative and qualitative performance goals.
Excellent written, verbal, and presentation communication skills.
Strong understanding of FDA regulations governing pharmaceutical promotions and experience with Legal, Medical, and Regulatory review processes.
Work Environment and Travel
Modern, collaborative office environment equipped with ergonomic workstations and dual monitors.
Business travel required up to 30%.
Compensation and Benefits
Compensation is aligned with U.S. geographic labor markets.
Base Pay Range: USD 168,500 – 238,500 annually.
Final compensation will reflect geographic location, experience, skills, and internal equity.
Total Rewards Package Includes:
Comprehensive medical, dental, and vision coverage
401(k) plan with company contributions
Life and disability insurance
Flexible spending accounts
Annual discretionary bonus or sales incentive plan
Employee stock purchase and long-term incentive opportunities
15 vacation days in the first year
17 paid holidays, including a company-wide winter shutdown in December
Up to 10 annual sick days
Recruiter Notice
Exelixis accepts agency submissions only from partners with an approved contract and assigned search. Unsolicited resumes will not result in fee obligations.
Disclaimer
This job description outlines the general scope of the role and is not an exhaustive list of all duties, responsibilities, or qualifications required for this position.
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Siliguri |Illinois :
Abbott Park | Bloomingdale | Champaign | Chicago | Deerfield | Glenview | Lake Forest | Lombard | Naperville | Norridge | Park RIdge | Round Lake |Maryland :
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Appleton | Kenosha | Pleasant Prairie | Portage | Waukesha |United states :
Arizona | Buffalo Grove | Clayton | Downers Grove | fairmont | Georgia | Keene | Michigan | Mt. Pleasant | New Jersy | OH | Piedmont | Salisbury | United States | Whitesboro | Winston-Salem |Georgia :
Atlanta | Augusta | Rome |Maine :
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Frank Scottile Blvd |Missouri :
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Rostock |Saarland :
Saarbrucken |Switzerland :
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Copenhagen | Denmark |Europe :
Europe | France | Latvia | Lendava | Leuven | Poland | Slovenia | Spain |Finland :
Finland |Istanbul :
Istanbul | Turkey |Norway :
Norway | NOrway |Romania :
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Donegal |Meath :
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Galway |County Dublin :
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China | Quarry Bay |Liaoning :
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Wuhan |Capital of Netherland :
Amsterdam |North Brabant :
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Haarlem |South Holland :
Leiden |Netherlands :
Netherlands |Remote Australia :
Arkansas | Remote Australia |New South Wales :
Ballina | Sydney |Republic of Western Australia :
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Queensland |Melbourne :
South Yarra |United Kingdom :
England | Harlow | Leeds | London | Maidenhead | Salt Lake City | Stevenage | Stirling | United Kingdom |North Yorkshire :
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Sheffield |Oxfordshire :
Witney |Ontario :
Richmond Hill | Uxbridge | Mississauga | Renfrew | North York | Australia |Canada :
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Montreal |Brussels :
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Zaventem |South America :
Peru | Argentina |Brazil :
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Barcelona |Madrid :
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Manila |Croatia :
Croatia |Zagreb :
Zagreb |Estonia :
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Japan | Saitama |Tokyo :
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Oulu |Southwest Finland (Varsinais-Suomi) :
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