Associate Creative Director, Copy
Updated: November 21, 2025
Location: Remote, Canada
Job ID: 12387
Job Overview
The Associate Creative Director, Copy is a senior creative leadership role responsible for shaping impactful, compliant, and insight-driven messaging for healthcare and pharmaceutical brands. This position blends creative strategy, copy excellence, and people leadership to deliver meaningful brand experiences that educate, engage, and activate healthcare professionals and patient audiences.
As a key member of the creative leadership team at GSW, you will guide the voice of multiple brands, partner closely with cross-functional teams, and translate complex scientific information into compelling, human-centered narratives that drive measurable outcomes.
Key Responsibilities
Creative & Strategic Leadership
Own and lead copy strategy across assigned brands, campaigns, and channels.
Partner closely with Art Directors to ensure cohesive verbal and visual storytelling.
Translate brand strategy, market insights, and customer needs into powerful creative concepts.
Content Development & Execution
Develop high-quality long-form and short-form copy across digital, print, social, and experiential platforms.
Ensure brand voice consistency, message clarity, and full compliance with medical, legal, and regulatory (MLR) standards.
Collaborate with UX, Technology, and Customer Experience teams to align content with platform and user requirements.
Client & Cross-Functional Collaboration
Provide strategic and creative leadership during client meetings, workshops, and presentations.
Participate in market research, message testing, and insight discovery to refine creative approaches.
Act as a trusted creative advisor, offering clear rationale and storytelling behind concepts and executions.
People Leadership & Mentorship
Mentor, coach, and manage copywriters at various career stages.
Foster a collaborative, inclusive, and high-performance creative culture.
Guide team development while ensuring quality, consistency, and innovation across deliverables.
Experience & Qualifications
Education
Bachelor’s degree in Advertising, Marketing, Communications, English, Journalism, or a related discipline
Experience Required
8–10 years of total agency experience in copywriting and creative development
6+ years in pharmaceutical or healthcare advertising, including copy leadership responsibilities
Proven experience leading copy across multi-channel, regulated healthcare campaigns
Core Competencies
Exceptional copywriting, storytelling, and conceptual thinking skills
Strong ability to translate complex medical and scientific content into clear, engaging messaging
Deep understanding of social and digital platforms, including emerging content formats and cultural trends
Demonstrated experience navigating medical, legal, and regulatory review processes
Strong leadership, collaboration, and mentoring capabilities
Compensation
Annual Base Salary: CAD 115,000 – 135,000
Compensation may vary based on experience, skills, and role proficiency
Eligibility for performance-based incentives or bonuses may apply
About GSW
GSW is a globally recognized, full-service healthcare communications agency dedicated to creating personalized brand experiences that involve, inspire, educate, and activate audiences. Consistently ranked among the world’s most awarded healthcare agencies, GSW challenges convention by uncovering beneath-the-surface insights and transforming them into stories rooted in simplicity, authenticity, and human relevance.
Diversity & Inclusion
GSW is committed to building a diverse, inclusive, and authentic workplace. Candidates with transferable skills and varied professional backgrounds are encouraged to apply.
GSW and Syneos Health are affirmative action and equal opportunity employers and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
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