Job Title:
Senior Product Manager – Gastro Division
Company:
Sun Pharma Laboratories Ltd
Location:
Sun House – Corporate Office, Mumbai
Posting Date:
April 11, 2025
Job Summary:
The Senior Product Manager – Gastro is responsible for developing and executing marketing and promotional strategies to support brand growth and meet consumer needs. This role includes strategic planning, performance monitoring, budget management, KOL engagement, and internal training, specifically within the gastroenterology therapeutic area.
Key Responsibilities:
Develop and implement marketing strategies and promotional plans aligned with customer needs.
Monitor business performance using market tracking and analytics tools.
Conduct primary market research and maintain strong customer connectivity.
Collaborate with key opinion leaders (KOLs) and organize advisory boards and round table meetings.
Jointly manage budgets related to advertising, promotions, conferences, and marketing materials.
Coordinate marketing projects and activities in line with strategic goals.
Train and support the field sales force with product knowledge and marketing tactics.
Represent the company at national/international congresses, engaging with KOLs and healthcare institutions.
Align local marketing strategies with corporate brand guidelines, visuals, and positioning.
Engage with medical professionals, formulary committees, and insurance bodies to support product access.
Collaborate with internal and external media partners to execute communication plans effectively.
Qualifications:
Education: B. Pharma + MBA in Marketing or Pharmaceutical Management
Experience: 5–7 years of pharmaceutical marketing experience
Therapy Area Exposure: Gastroenterology preferred, though open to other therapy backgrounds
Required Skills:
Strong collaborative and interpersonal abilities
Demonstrated success in product launches and life cycle management
Analytical mindset with problem-solving capabilities
Proficiency with product management tools and software
Excellent communication and presentation skills
Ability to drive science-based marketing initiatives
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