Senior Manager, Cardiovascular Product Management
Location: Mumbai, MH, IN
Job Description
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Role Summary
The Senior Manager, Cardiovascular Product Management will lead the launch of a first-of-its-kind disease-modifying drug for a serious cardiac condition. This role involves significant market-shaping activities across the continuum of care for patients and healthcare providers (HCPs). Responsibilities include developing brand strategy, pre-launch planning, post-launch commercial strategy, activation & engagement programs, continuous monitoring, and performance tracking.
Key Responsibilities
Brand Strategy & Execution
Develop brand planning and set strategic priorities for current and future indications of cardiology products.
Create an annual execution plan for national, regional, and local levels, including speaker programs, advisory boards, public relations events, and disease education initiatives.
Conceptualize and execute integrated brand campaigns, effectively communicating the science behind our products.
Collaborate with the sales team to monitor product performance and external environment trends, taking corrective action as needed to meet business objectives while ensuring compliance with applicable policies and regulations.
Market Insights & Opportunity Identification
Gather insights from market research and customer interactions to anticipate market developments and execute relevant tactical plans.
Identify and capitalize on market opportunities, ensuring brand growth and strategic positioning.
Cross-functional Collaboration
Work closely with internal cross-functional teams, including:
Sales: Implement marketing strategies at the local level.
Regulatory & Compliance: Ensure adherence to all regulations.
Supply Chain & Quality: Enhance distribution/network efficiencies.
Medical Affairs: Organize speaker programs and training sessions.
Plan and execute key internal meetings such as Plan of Action and National Sales Meetings.
Develop strategic partnerships with external agencies, media partners, and key stakeholders.
Sales & Training Support
Ensure the sales team receives regular training on cardiovascular brands.
Equip sales representatives with the necessary tools and insights to drive engagement with healthcare professionals.
Qualifications & Experience
Minimum 10+ years of experience in pharmaceutical sales & marketing, with at least 6+ years in pharmaceutical marketing (preferably in cardiology).
Master’s degree or MBA preferred.
Experience working with thought leaders in cardiology is an advantage.
Languages:
English (required), Hindi (nice to have)
Skills & Knowledge:
Strong ability to translate the patient journey into actionable insights and strategies.
Expertise in brand strategy, planning, go-to-market models, customer intelligence, and identifying key HCP and patient segments.
Excellent analytical, strategic, and execution capabilities.
About Bristol Myers Squibb
With a single vision as inspiring as “Transforming patients’ lives through science™”, every BMS employee plays an integral role in work that goes beyond the ordinary. Our inclusive culture empowers employees to apply their unique talents while fostering diversity in clinical trials.
Our values—passion, innovation, urgency, accountability, inclusion, and integrity—drive our commitment to unlocking the highest potential in our colleagues.
On-site Protocol
BMS has a structured occupancy model for employees:
Site-essential roles: 100% onsite presence required.
Site-by-design roles: Hybrid work model with at least 50% onsite presence.
Field-based & remote-by-design roles: Travel required for customer, patient, and partner meetings.
For accessibility support, applicants can request reasonable workplace accommodations by contacting adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility for more information.
BMS strongly recommends that all employees be fully vaccinated against Covid-19 and stay updated with booster shots.
BMS will consider employment for qualified applicants with arrest and conviction records, in accordance with applicable laws.
For Los Angeles County applicants, additional information is available at careers.bms.com/california-residents.
Any data processed during role applications will be treated in accordance with applicable privacy policies and regulations.
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