Job Title: Marketing Specialist I – Web & Digital Marketing
Location: Bangalore, Karnataka, India
Job Type: Full-Time | Onsite
Department: Marketing & Communications
Experience Required: 3–5 years in web marketing, digital content management, or related field
Company Overview:
Thermo Fisher Scientific is a global leader in life sciences, providing innovative solutions that accelerate research, improve diagnostics, and enhance laboratory productivity. With a focus on customer-centric innovation, Thermo Fisher empowers teams worldwide to drive meaningful results across diverse scientific and commercial applications.
Role Overview:
Thermo Fisher Scientific is seeking a Marketing Specialist I to support web production and digital marketing initiatives. The ideal candidate will combine strong web content management experience with customer-focused design principles, SEO expertise, and proficiency in web analytics. This role ensures Thermo Fisher’s digital presence is accurate, optimized, and engaging for customers worldwide.
Key Responsibilities:
Develop and manage web pages using CMS platforms such as Adobe Experience Manager (AEM) and WordPress, including HTML/CSS customization.
Collaborate with marketing teams to understand web content requirements and provide guidance on UX and design improvements.
Manage workflow, timelines, and deliverables using project management tools such as Workfront, ensuring timely completion of multiple simultaneous projects.
Optimize web graphics and assets using Adobe Photoshop and Adobe Express; manage marketing documents, images, and videos in asset management systems.
Maintain web content accuracy, accessibility, and SEO performance by addressing issues identified via website audit tools (e.g., Site Improve).
Support data quality initiatives, including master data management, data cleaning, and formatting to ensure consistency and usability.
Analyze web analytics and provide insights to improve user experience and digital campaign performance.
Educational Qualifications:
Bachelor’s or Associate’s degree in Marketing, Communications, IT, or a related field.
Experience & Technical Skills Required:
3–5 years of hands-on experience managing customer-facing websites.
Proficiency in Adobe Experience Manager (AEM) and WordPress; experience with OpenText Media and Brightcove is a plus.
Working knowledge of SEO principles, HTML, CSS, and web analytics.
Experience with digital asset management and graphic optimization.
Hands-on experience with project management tools (e.g., Workfront).
Proficiency in MS Office (Excel, Outlook, PowerPoint) including data manipulation using formulas, VLOOKUP, Pivot Tables, Macros, and Charts.
Strong communication, problem-solving, and collaboration skills.
Behavioral Skills:
Detail-oriented, proactive, and able to manage multiple projects simultaneously.
Strong interpersonal skills for collaboration with global cross-functional teams.
Ability to exercise independent judgment and drive initiatives with minimal supervision.
Why Join Thermo Fisher Scientific:
Opportunity to work in a global, innovative company driving digital transformation in life sciences.
Gain exposure to advanced web management platforms, digital marketing strategies, and cross-functional collaboration.
Competitive remuneration, annual incentives, healthcare benefits, and career development opportunities.
Inclusive, diverse, and forward-thinking workplace culture.
Equal Opportunity Employer:
Thermo Fisher Scientific is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity,
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