Job Title: Manager – Performance Marketing (Third-Party Networks)
Job Category: Marketing & Communication / Digital Performance Marketing
Location: India (Remote-first, occasional travel to Mumbai)
Employment Type: Full-Time / Employment
Experience Required: 6–8+ years in performance marketing, with hands-on expertise in third-party/native/content discovery networks
Overview
Cactus Communications (cactusglobal.com) is a remote-first organization fostering an “accelerate from anywhere” culture. We are seeking a results-driven Manager – Performance Marketing to own and scale third-party marketing channels globally for Paperpal.
This role will drive customer acquisition across native and content discovery platforms, working closely with the Paid Marketing team to support global growth objectives. The ideal candidate combines strong analytical skills, hands-on campaign execution experience, and a passion for experimentation to deliver measurable business impact.
Key Responsibilities
Own and manage third-party performance marketing networks globally, focusing on native, content discovery, and premium publisher platforms.
Onboard, plan, execute, and scale campaigns across networks such as Outbrain, Taboola, MGID, Nativo, Teads, and other relevant platforms to drive leads, revenue, and subscriptions.
Collaborate with the Paid Marketing team to align third-party network efforts with broader acquisition, attribution, and growth goals, coordinating with search and paid social channels across key regions.
Design and execute a structured experimentation roadmap, testing creatives, audiences, bidding strategies, landing pages, and offers to improve CAC, CVR, and LTV.
Lead creative and funnel testing, including headline-angle testing, advertorials, pre-landers, and long-form content optimization to enhance engagement and conversion.
Monitor performance, optimize campaigns, allocate budgets efficiently, and ensure clear ROI accountability.
Analyze channel- and network-level performance data to inform scaling, iteration, and investment decisions.
Collaborate with BI and engineering teams to maintain robust tracking, attribution, and reporting frameworks.
Partner cross-functionally with Product, Creative, Finance, and Legal teams to ensure compliance and business objectives are met.
Stay current on industry trends and emerging third-party platforms to identify new growth opportunities.
Qualifications and Prerequisites
Bachelor’s or Master’s degree in Marketing, Business, or a related field.
6–8+ years of hands-on experience in performance marketing, specifically with third-party/native/content discovery networks.
Proven track record in SaaS, subscription, academic, or niche B2B markets with specialized audiences is preferred.
Expertise in native advertising, programmatic buying, audience targeting, bid optimization, and creative testing at scale.
Demonstrated success scaling platforms like Outbrain, Taboola, MGID, Nativo, and Teads across global markets.
Strong analytical skills with experience using GA4 or equivalent tools to measure performance metrics, including leads, revenue, and subscriptions.
Advanced reporting and dashboarding proficiency using Excel and/or BI tools.
Experience designing structured experiments and optimizing campaigns based on performance insights.
Excellent project management and prioritization skills across multiple campaigns.
Strong communication and stakeholder management skills in a global, cross-functional environment.
High ownership, ability to operate with minimal guidance, and adaptability in ambiguous situations.
Application Process
Before applying, ensure you meet the role requirements and have legal authorization to work in India. The selection process typically involves:
Initial recruiter screening
Technical assessment
Two to three interview rounds
Equal Opportunity
CACTUS is committed to providing equal opportunities and fostering an inclusive environment where all employees can thrive. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.
Accelerating from Anywhere
As a remote-first organization, we value:
Taking ownership and delivering results with minimal supervision
Clear documentation and alignment across teams
Ability to balance synchronous and asynchronous collaboration
Effective cross-time-zone collaboration through structured communication
About CACTUS Communications
Founded in 2002, Cactus Communications is a global technology company offering expert services and AI-driven solutions to improve how research is funded, published, communicated, and discovered. Its flagship brand, Editage, provides comprehensive researcher solutions, including AI-powered tools such as Mind the Graph, Paperpal, and R Discovery.
With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai, and a workforce of over 3,000 professionals, CACTUS is recognized for innovation in workplace practices and global academic publishing standards.
Apply Now
Submit your resume to join our global talent community. If no current role matches your profile, we will retain your details for future opportunities.
Fraud Alert: Apply only through official channels to avoid fraudulent offers.
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