Senior Manager – CRM (Commercial IT & SFE Platforms)
Company: Sun Pharmaceutical Industries Ltd
Location: Sun House – Corporate Office, India
Geographical Scope: Global
Job Type: Full-Time
Experience Required: 15+ Years Total Experience; 7–10 Years in Leadership Roles (Pharma/Regulated Industries Preferred)
Education: BE / B.Tech / MBA
Certifications (Preferred): Salesforce / Veeva / Microsoft Dynamics, PMP / Prince2 / Agile, Data Privacy Certification
Posted On: 22 February 2026
About the Company
Sun Pharmaceutical Industries Ltd is a global specialty pharmaceutical organization with a strong presence across regulated and emerging markets. The company leverages advanced commercial technology ecosystems, CRM platforms, and data-driven insights to optimize sales force effectiveness (SFE) and ensure compliance across global operations.
Role Overview
The Senior Manager – CRM will lead enterprise-wide CRM and Commercial IT strategy across multiple markets and business units. This role is responsible for portfolio governance, platform standardization, compliance-by-design architecture, global delivery oversight, vendor governance, and measurable value realization.
The position requires deep expertise in Pharma CRM systems, regulatory compliance frameworks, data architecture, analytics enablement, and large-scale digital transformation programs within regulated environments.
Core Responsibilities
1. CRM Strategy & Portfolio Governance
Define and execute a 12–24-month global CRM roadmap aligned with commercial strategy
Drive quarterly portfolio reviews, OKRs, financial tracking, and benefits realization
Standardize platforms across markets while delivering measurable business value
Manage enterprise CRM budgets including licenses, projects, and run operations
2. Delivery & Program Excellence
Lead multi-market CRM implementations and upgrades including CLM, STP, Chemist Reporting, Expense Management, and Sample Tracking
Oversee release governance, DevSecOps practices, regression automation, and hypercare frameworks
Ensure risk management, issue resolution, and contractual/SOW governance
3. Pharma CRM & Compliance Leadership
Drive Sales Force Effectiveness (SFE) capabilities including:
CLM / eDetailing
Call Reporting
Territory & STP Management
Sample Management
RCPA & Retail Reporting
Expense Workflows
Embed compliance controls aligned with UCPMP, DPDP (India), GDPR, and 21 CFR Part 11
Institutionalize consent management, audit trails, and PV/AE intake routing
4. Architecture, Data & Integration
Provide solution leadership across Salesforce, Veeva, Phyzii, and Microsoft Dynamics platforms
Implement API-first integration patterns (REST, webhooks, iPaaS)
Oversee ETL/ELT pipelines using Informatica, Talend, or Azure Data Factory
Strengthen data architecture including DWH/CDP (Snowflake, BigQuery), MDM, identity resolution, and observability frameworks
5. Operations & Risk Management
Own L1–L3 support SLAs and incident management performance (MTTR targets)
Ensure uptime ≥99.9% and change success rates ≥97%
Maintain disaster recovery (DR) and business continuity (BCP) readiness
Collaborate with Legal, Compliance, Medical, and Pharmacovigilance teams to ensure zero critical audit findings
6. Analytics & Value Realization
Develop executive dashboards and SFE scorecards using Tableau, Power BI, or CRM Analytics
Track adoption metrics such as login frequency, CLM utilization, and call reporting completeness
Quantify ROI across CRM initiatives with targeted ≥3:1 return
Improve campaign pull-through and approval cycle-time efficiency
7. Vendor & Financial Governance
Manage OEM and System Integrator (SI) partnerships
Negotiate contracts and optimize license and operational costs
Benchmark unit economics and redeploy savings to high-ROI initiatives
8. Leadership & Change Management
Build and mentor high-performing CRM teams including administrators, business analysts, and data specialists
Drive structured adoption frameworks, SOP playbooks, and change narratives
Ensure succession planning and capability development in privacy, automation, and analytics
Key Performance Indicators
≥90% active user adoption within 45 days of go-live
CLM utilization increase of 30% YoY
Uptime ≥99.9% with P1 MTTR ≤2 hours
≥98% dashboard data freshness
Zero critical audit findings
100% quarterly roadmap milestone delivery within ±10% variance
Team retention ≥90%
Required Skills & Expertise
15+ years total experience in CRM, MarTech, or Commercial IT
7–10 years leading global programs in pharma or regulated industries
Deep understanding of pharma commercial compliance frameworks
Strong expertise in CRM architecture, data governance, and analytics enablement
Experience managing global multi-country CRM deployments
Proven executive stakeholder management capabilities
Strong financial governance and vendor management experience
Internal & External Stakeholder Interaction
Internal: BU Heads, Sales & Marketing Leadership, SFE/Commercial Excellence, Medical Affairs, Compliance, Legal, Data/MDM, ERP, Cloud Infrastructure, Finance & Procurement
External: CRM OEMs, System Integrators, Analytics Partners, Regional Implementation Vendors
Travel Requirement
Travel as per global project requirements.
Why Join Sun Pharma
At Sun Pharmaceutical Industries Ltd, technology leaders drive digital transformation in highly regulated global pharmaceutical markets. This role offers the opportunity to shape enterprise CRM strategy, influence commercial excellence at scale, and deliver measurable business and compliance impact across global operations.
Disclaimer
This job description outlines the general responsibilities associated with the role. The organization reserves the right to modify duties based on evolving business requirements.
SEO Keywords: Senior CRM Manager Pharma Jobs, Commercial IT Leadership Roles India, Salesforce Veeva CRM Careers, Pharma SFE Manager Jobs, Global CRM Portfolio Head India, Regulated Industry CRM Leadership, Pharma Digital Transformation Careers 2026.
Uttar Pradesh :
Agra | Gajraula | Gautam buddha Nagar | Ghaziabad | Gorakhpur | Greater Noida | Jhansi | kanpur | Lucknow | Mathura | Noida | Park City | Prayagraj | Satyamev | Varanasi |Gujarat :
Ahmedabad | Ankleshwar | Baroda | Bharuch | Gandhinagar | Gujarat | Halol | Jhagadia | Mehsana | surat | Tarasadi | Vadodara | Vapi |Maharashtra :
Airoli | Ambernath | Amravati | Aurangabad | Dhule | Dombivali | Jalgaon | Kolhapur | Kurkumbh | Kurla | Madhapur | Mumbai | Nagpur | Nashik | Navi Mumbai | parel | Pune | Pune city | Shirpur | Tandalja | Tarapur | Thane | Vikhroli | Yerawada |Haryana :
Ambala | Gurugram | Haryana | Hisar | Kurukshetra | Panchkula | Rohtak | Shivalik |Punjab :
amritsar | Bathinda | Bela | Chandigarh | ludhiana | Moga | Mohali | Patiala | Phagwara | Rajpura |Andra Pradesh :
Anakapali | Anantapur | Bhimavaram | Chittoor | Guntur | Gurgaon | Kakinada | Mangalagiri | Nellore | Pydibimavaram | Tirupathi | Vijayawada | Visakhapatnam |Tamil Nadu :
Annamalainagar | Chennai | Coimbatore | Erode | Madurai | Nagercoil | Ooty | Pudupakkam | Srivilliputtur | Tamil nadu | Tiruchirappalli | tiruppur | Trichy | Vellore | Yogyakarta |Himachal Pradesh :
Baddi | Solan |Rajasthan :
Banasthali | Bhiwadi | Jaipur | Pilani | Udaipur |Karnataka :
Bangalore | Belgaum | Bengaluru | B.G Nagara | Bommasandra | Colorado | Czech Republic | Karnataka | Mangaluru | Mysore | Udupi |Madhya Pradesh :
Bhopal | Dewas | Gwalior | Indore | Khandwa | Khargone | Pithampur | Ujjain |Odisha :
Bhubaneswar | Rourkela |Chhattisgarh :
Bilaspur | Eot Municipality | Raipur |Uttarakhand :
Dehradun | Halifax | Nainital | Rishikesh | Roorkee |Delhi :
Delhi | India | New Delhi | PAN-India |Assam :
Dibrugarh | Diburghar | Guwahati |West Bengal :
Digha | Kolkata | Mukundapur |Goa :
Goa | Panaji | Verna |Bihar :
Hajipur | Patna |Kerala :
Kannur | Kochi | Malappuram | Thiruvananthapuram | Trivandrum |Pondicherry (Puducherry) :
Pondicherry (Puducherry) |Jharkhand :
Ranchi |Sikkim :
Rangpo |India :
Siliguri |Illinois :
Abbott Park | Bloomingdale | Champaign | Chicago | Deerfield | Glenview | Lake Forest | Lombard | Naperville | Norridge | Park RIdge | Round Lake |Maryland :
Aberdeen | Baltimore | Bel Air | Cheverly | Columbia | Elkridge | Gaithersburg | Largo | Linthicum | Rockville | Towson | Upper Marlboro | White Plains |Texas :
Abilene | Arlington | Austin | Boerne | Brenham | Bulverde | Carrollton | Cedar Hill | Corpus Christi | Corsicana | Dallas | Denton | El Paso | Fort Worth | Garland | Houston | Lakeway | Longview | Mcallen | North Richland Hills | Plano | Richardson | San Antonio | Seguin | Tyler | Waco |California :
Adelanto | Alameda | Albion | Arcata | Atherton | Berkeley | Brisbane | Burlingame | Burney | California | Carlsbad | Crescent City | Davis | Downey | El Monte | El Segundo | Emeryville | Eureka | Fortuna | Foster City | Fremont | Glendale | Hayward | Hoopa | Irvine | La Jolla | Los Angeles | Martinez | McKinleyville | Menlo Park | Millbrae | Milpitas | Morgan Hill | Mountain View | Nevada | Novato | Oakland | Orange | Pacheco | Palo Alto | Pasadena | Pleasanton | Pomona | Redding | Redwood City | Riverside | Roseville | Sacramento | San Bernardino | San Carlos | San Diego | San Francisco | San Gabriel | San Jose | San Mateo | San Rafael | Santa Clara | Santa Cruz | Santa Monica | Simi Valley | Soledad | South San Francisco | Stanford | Stanton | St. Helena | Stockton | Sunnyvale | Temecula | Thousand Oaks | Valencia | Vallejo | West Sacramento | West Valley City | Whittier | Willits |New York :
Albany | Biddle | Brooklyn | Buffalo | Hauppauge | Hawthorne | Hicksville | Ithaca | Middleburgh | Morningside Heights | New York | Pearl River | Poughkeepsie | Rensselaer | Rhinebeck | Syracuse | Utica | Watertown |New Mexico :
Albuquerque | Farmington | Santa Fe | Tucumcari |Pennsylvania :
Ambler | Bethlehem | Collegeville | Harrisburg | Lancaster | Marietta | Middletown | Philadelphia | Pittsburgh | Plymouth Meeting | Pottstown | Radnor | Sellersville | Southampton | Spring House | West Chester | Wyomissing |Alaska :
Anchorage | Barrow | Bethel | Juneau | Sitka | Wrangell |Massachusetts :
Andover | Billerica | Boston | Cambridge | Devens | Lexington | Massachusetts | Medford and Somerville | Rockland |Wisconsin :
Appleton | Kenosha | Pleasant Prairie | Portage | Waukesha |United states :
Arizona | Buffalo Grove | Clayton | Downers Grove | fairmont | Georgia | Keene | Michigan | Mt. Pleasant | New Jersy | OH | Piedmont | Salisbury | United States | Whitesboro | Winston-Salem |Georgia :
Atlanta | Augusta | Rome |Maine :
Bangor | Brewer |New Jersey :
Basking Ridge | Bloomfield | Branchburg Township | Bridgewater | Brunswick | Burlington | Charlotte | Clark | Cranbury | Dunellen | East Brunswick | Edison | Fairfield | Far Hills | Flemington | Hackensack | Hopewell | Indianapolis | Jersey City | Linden | Livingston | Lyndhurst | Mahwah | Monmouth Junction | Montville | Mount Arlington | Newark | New Brunswick | Nutley | Paramus | Parsippany | Passaic | Paterson | Peapack-Gladstone | Pine Brook | Piscataway Township | Plainsboro | Princeton Junction | Rahway | Raritan | Somerset | Somerville | South Plainfield | Sparta | Summit | Titusville | Trenton | Warren Grove | Westfield | West Orange | Wharton | Whippany |Ohio :
Batavia | Blue Ash | Cincinnati | Cleveland | Columbus, | Dayton | Erie | Evendale | Franklin | Hamilton | Huber Heights | Kings Mills | Macedonia | Mason | Milford | Montgomery | Norwood | Oregoina | oxford | Waynesville |LA :
Baton Rouge | Monroe | New Orleans |Washington :
Bellevue | Bothell | Friday Harbor | Goldendale | Mount Vernon | Pullman | Seattle | Sherwood | Tacoma | Vancouver |Oregon :
Bend | Coquille | Corvallis | Eugene | Florence | Grants Pass | John Day | Lake Oswego | Lakeview | Portland | Reedsport | Roseburg | Salem | Springfield | Woodburn |Wyoming :
Big Piney | Cokeville |Alabama :
Birmingham |Virginia :
Blacksburg | Charlottesville | Falls Church | Mechanicsville |Indiana :
Bloomington | West Lafayette |Florida :
Boca Raton | Brooksville | Clearwater | Cooper City | Coral Gables | Coral Springs | Daytona Beach | Florida | Gainesville | Hollywood | Jacksonville | Maitland | Marsa | Miami | Naples | North Miami Beach | Orlando | Pembroke Pines | Plantation | Port St. Lucie | Rueil-Malmaison | Saint Petersburg | Sarasota | Stuart | Tallahassee | Tampa | West Palm Beach | Winter Haven |Idaho :
Boise |Colorado :
Boulder | Denver | Westminster |Connecticut :
Bridgeport | Bristol | Enfield | Groton | Hartford | New Haven | Newtown | South Windsor | Stamford | Storrs | West Hartford |North Caroline :
Carolina Beach | Chapel Hills | Durham | Holly Springs | Morrisville | Philippines | Raleigh | Rocky Mount | Sanford | Scottsdale |Arizona :
Chandler | Kingman | Lake Havasu City | Mesa | Peridot | Phoenix | Surprise | Tempe | Tucson | Yuma |South Carolina :
Charleston |Kansas :
Chengdu | Garden city | Kansas City | Lawrence | McPherson |North Carolina :
Concord | Lumberton | North Carolina |Michigan :
Detroit | Houghton Lake | Macomb | Southfield |North Dakota :
Dickinson |Minnesota :
Duluth | Eden Prairie | Fridley | Hibbing | Maple Grove | Minneapolis and St. Paul, Minnesota. | Minnetonka | St.Paul |Kentucky :
Edgewood | Ft MItchell | Louisville | Shelbyville |Arkansas :
Fort Smith |Kington :
Frank Scottile Blvd |Missouri :
Fulton | Milan | St. Louis |United States :
Hawai | kentucky | Sylmar | Woonsocket |Nebraska :
Hebron | Nebraska City |Hawaii :
Hilo | Honolulu |Tennessee :
Knoxville | Memphis | Nashville |Louisiana :
Lake Charles | Shreveport |Nevada :
Las Vegas | Tonopah | Tonopsh | Virginia |New Hampshire :
Lebanon | Macon | Manchester |Portugal :
Lisbon | Oeiras | Portugal |WI :
Madison | Wausau |Republic of Mexico :
Mexico |northeastern :
New Hampshire |Oklahoma :
Oklahoma City |Puerto Rico :
San Juan |Albama :
Tuscaloosa |D.C :
Washington |Delaware :
Wilmington |North Rhine Westphalia :
Aachen | Bielefeld | Bochum | Bonn | Cologne | Dortmund | Duisburg | Dusseldorf | Munster |Munich :
Bavaria |Bavaria :
Bayreuth | Erlangen | Munich | Regensburg | Wurzburg |Brandenburg :
Berlin |Baden-Wurttemberg :
Biberach an der Riß | Freiburg | Grenzach | Heidelberg | Karlsruhe | Konstanz | Stuttgart | Tubingen | Ulm |Hesse :
Darmstadt | Marburg |Hessen :
Frankfurt | Harveysburg |Germany :
Germany | GErmany |Lower Saxony :
Gottingen | Hannover | Leipzig |Saxony Anhalt :
Halle |Rotherbaum :
Hamburg |Rhineland Palatinate :
Ingelheim am Rhein | Mainz |Schleswig Holstein :
Kiel |Berlin :
Mitte |Mecklenburg Vorpommern :
Rostock |Saarland :
Saarbrucken |Switzerland :
Basel | Zurich |Serbia :
Belgrade | Serbia |Hungary :
Budapest |BULGARIA :
Bulgaria | Vedant |Denmark :
Copenhagen | Denmark |Europe :
Europe | France | Latvia | Lendava | Leuven | Poland | Slovenia | Spain |Finland :
Finland |Istanbul :
Istanbul | Turkey |Norway :
Norway | NOrway |Romania :
Romania |Belgium :
Wavre |Tipperary :
Ballydine |Cork :
Brinny | Ringaskiddy |Carlow :
Carlow |Republic of Ireland :
Cork | Dublin | Limerick | Waterford |Ulster :
Donegal |Meath :
Dunboyne |Dún Laoghaire :
Dún Laoghaire |Galway :
Galway |County Dublin :
Swords |Republic of China :
Beijing |China :
China | Quarry Bay |Liaoning :
Dalian |Zhejiang :
Hangzhou |Tokiyo :
Osaka | Tokyo |Shanghai Sai :
Shanghai Shi |Hubei :
Wuhan |Capital of Netherland :
Amsterdam |North Brabant :
Breda |Noord Holland :
Haarlem |South Holland :
Leiden |Netherlands :
Netherlands |Remote Australia :
Arkansas | Remote Australia |New South Wales :
Ballina | Sydney |Republic of Western Australia :
Nedlands |Queensland :
Queensland |Melbourne :
South Yarra |United Kingdom :
England | Harlow | Leeds | London | Maidenhead | Salt Lake City | Stevenage | Stirling | United Kingdom |North Yorkshire :
Harrogate |South Yorkshire :
Sheffield |Oxfordshire :
Witney |Ontario :
Renfrew | Uxbridge | Australia | Richmond Hill | Mississauga | North York |Canada :
Canada |Quebec :
Montreal |Brussels :
Brussels |Antwerp :
Heist op den Berg |Flemish Brabant :
Zaventem |South America :
Argentina | Peru |Brazil :
Sao paulo | Brazil |Attica :
Koropi | Athens |Greece :
Greece |North Island :
Auckland |New Zealand :
New Zealand |Austria :
Austria |Vienna :
Vienna |Catalonia :
Barcelona |Madrid :
Madrid |Cebu Province :
Cebu City |Philippines :
Manila |Croatia :
Croatia |Zagreb :
Zagreb |Estonia :
Estonia | Tartu |Harju County (Maakond) :
Tallinn |Hà Nội :
Hanoi | Hà Nội |Ho Chi Minh :
Ho Chi Minh City |Italy :
Italy |Lombardy :
Rho |Jakarta :
Jakarta |East Java :
Surabaya |Japan :
Saitama | Japan |Tokyo :
Otemachi |North Ostrobothnia :
Oulu |Southwest Finland (Varsinais-Suomi) :
Turku |Remote Korea :
Remote Korea |Republic of Korea :
Seoul |Kazakhstan :
Almaty |Republic of Thailand :
Bangkok |Israel :
Kfar Saba | Tel Aviv | Yavne | Netanya | Be'Er Sheva |Remote :
Springville | Remote | Nairobi | Remote, USA | Medan | McFarland | Regulatory Labeling Manager (NA and LATAM Only) | Switzerland | Lousiana | Remote - South America (Latin Americal) | Texas | Xzagreb | Remote - Africa | Riga | Melbourne | Minnesota | Belgium | Tulsa | Castlebar | Ireland | Hungary | Lenexa | French | Leinster | Green Way | Thailand | Bountiful | Faridabad | Zaragoza | Bishop | Remote - Europe | Manipal | Hammond | Blue Bell | Slovakia | Remote - Middle East | Victoria |Republic of Colombia :
Bogota |Williamson :
Brentwood |Bucharest :
Bucharest |Buenos Aires :
Buenos Aires |Republic of Egypt :
Cairo |Mexico :
Ciudad de México | New Mexico |Dubai :
Dubai |Makkah :
Riyadh | King Abdullah Economic City | Khulais | Jeddah | Rabigh | Najran |Kuala Lumpur :
Kuala Lumpur |Kyiv Oblast :
Kyiv |Lima Region :
Lima |France :
Lyon | Paris |South Africa :
South Africa | Midrand |Nišava District :
Niš |Bohemia :
Prague |Chile :
Santiago |Bosnia and Herzegovina :
Sarajevo |Singapore :
Singapore |Sofia City :
Sofia |Sweden :
Sweden |Taipei :
Taipei |Mazovia :
Warsaw |
Sign in with Google
