Country Brand Manager - Rare Disease
Location: India – Mumbai
Job Type: Full Time
Job ID: 4934854
Our Purpose:
At Pfizer, we relentlessly pursue breakthroughs that change patients’ lives. Every day, we work to make the world a healthier place through innovation and purpose-driven efforts.
Strategic Responsibilities:
Life Cycle Management: Lead the brand lifecycle of existing and new products with a focus on growth planning.
Strategy Development: Create a strategic roadmap for the rare disease portfolio to enhance business impact.
Brand Plan Execution: Implement brand plans and multi-channel campaigns informed by customer insights.
Analytics Utilization: Leverage analytics to identify business trends, growth strategies, and risk mitigation.
Financial Accountability: Manage financial metrics including revenue, budgets, and brand profitability.
Stakeholder Identification: Engage critical stakeholders to enhance business expansion and build strategic partnerships.
New Product Launch Responsibilities:
Opportunity Identification: Analyze market and therapy area trends to propose viable new business opportunities.
Strategy & Execution: Develop and implement go-to-market strategies for products addressing unmet needs.
Stakeholder Collaboration: Partner across teams and with external stakeholders for successful product launches.
Capability Building: Identify stakeholder needs and craft measurable strategies to strengthen engagement.
Operational Responsibilities:
Implementation Plan: Oversee execution of brand strategies and monitor performance against service level agreements.
Marketing Campaigns: Design and cascade innovative campaigns, and train sales teams to optimize delivery.
External Liaison: Work with agencies to ensure brand initiatives align with audience needs.
Performance Monitoring: Use business intelligence tools to track outcomes and adapt strategies as required.
Budget Utilization: Plan and allocate marketing budgets for maximum ROI.
Sales Team Support: Provide timely market and brand insights to support sales growth and performance goals.
Scientific Relationships: Build and sustain professional relationships with KOLs, government bodies, and medical institutions.
Field Visits: Conduct regular visits to gather insights and ensure effective campaign execution.
Compliance Responsibilities:
Process Compliance: Ensure all brand strategies comply with Pfizer policies and industry regulations.
Content Validation: Collaborate with Medical and Marketing teams for compliant and validated content creation.
Risk Assessment: Conduct regular risk evaluations and design mitigation plans.
Regulatory Adherence: Align all brand communications with regulatory requirements.
Basic Qualifications:
MBA in Marketing
Minimum 5 years of experience in brand/product management, preferably in Rare Diseases, Endocrinology, or specialty therapeutic areas
Strong understanding of Indian pharmaceutical and healthcare landscape
Experience in working with government stakeholders and senior decision-makers
Proven expertise in areas like hematology, hemophilia, and other rare conditions
Capability to thrive in matrix organizations with structured project planning
High ethical integrity and compliance standards
Proficiency in multi-channel marketing and stakeholder engagement
Equal Opportunity:
Pfizer is an equal opportunity employer and adheres to all applicable EEO laws across the regions it operates.
Gujarat :
Ahmedabad | Ankleshwar | Baroda | Bharuch | Gandhinagar | Gujarat | Halol | Jhagadia | Mehsana | Tarasadi | Vadodara | Vapi |Maharashtra :
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Dehradun | Halifax | Nainital | Rishikesh | Roorkee |Delhi :
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