Job Description
Position: Brand Manager – SelfCare & Wellness (OTC)
Location: Princeton, NJ (In-person role)
Reporting To: Director, Brand Management – E-Commerce & Omni Channel
Role Summary
We are seeking a Brand Manager for Dr. Reddy’s SelfCare & Wellness business to strategically build and scale our OTC brands across the E-Commerce/Omnichannel ecosystem. This role will develop, execute, and optimize brand promotional plans to achieve business goals while driving innovation in the OTC product category.
The ideal candidate is digitally savvy, entrepreneurial, and results-driven, with the ability to balance creativity, analytics, and strong business acumen.
Key Responsibilities
Brand Strategy & Growth
Develop growth roadmap for OTC brands aligned with long-term business strategy.
Analyze market dynamics, consumer behavior, and category trends to identify actionable insights.
Monitor competitive landscape and track brand performance to recommend corrective actions.
Financial & Business Performance
Deliver financial targets and explore strategies to improve profitability in a competitive market.
Manage and optimize AMS & AMG investments on Amazon.
Marketing Campaigns & Execution
Design and execute marketing campaigns across channels: paid social, SEM, SEO, programmatic display, affiliate, email/SMS, and e-commerce platforms.
Track, analyze, and optimize campaigns for acquisition, retention, and ROI.
Brand Building & Communication
Develop brand messaging and ensure consistent communication across touchpoints.
Drive engagement by creating dynamic content and enhancing customer experience across platforms.
Establish brand guidelines and maintain cohesive storytelling across digital and offline channels.
Partnerships & Collaboration
Manage external agency and digital vendor relationships to deliver best practices.
Collaborate closely with internal teams including legal and regulatory to ensure compliance of all promotional content.
Partner with cross-functional stakeholders to drive new product development and innovation.
Qualifications
Education:
Bachelor’s degree in Marketing, Communications, or Business required.
MBA preferred.
Experience:
5+ years of experience in brand management or consumer marketing (preferably DTC, Amazon, or retailer marketplaces).
Experience in healthcare, beauty, e-commerce, or agency environment is a strong plus.
Skills & Attributes:
Digitally savvy with strong knowledge of SEO (on-page/off-page, keyword research, content, schema).
Deep expertise in Facebook Business Manager, Google Ads, and Google Analytics.
Strong financial acumen, analytical mindset, and ability to link marketing actions to business results.
Excellent organizational and time-management skills; ability to manage multiple priorities and pivot quickly.
Proficiency in MS Office (Excel, PowerPoint, Outlook) and familiarity with AI/business intelligence tools.
Collaborative, strategic thinker with creativity and attention to detail.
Additional Information
Must be a U.S. citizen, lawful permanent resident, or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship (now or in the future).
Competitive total rewards package including:
Base salary (based on role, experience, and location)
Annual discretionary bonus
Comprehensive health care coverage
Retirement savings plan
Leave benefits
More details on total compensation and benefits will be shared during the hiring process.
Work Culture at Dr. Reddy’s
At Dr. Reddy’s, our guiding principle is “Good Health Can’t Wait.” We view healthcare solutions not only as scientific formulations but as a way to empower people to live healthier lives. Our culture is built on empathy, innovation, teamwork, and shared success.
We believe in the power of diverse skills, bound by a common purpose and value system, to create meaningful impact.
Equal Opportunity Employer
Dr. Reddy’s Laboratories is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran status, or disability.
🔗 Learn more and apply at: Dr. Reddy’s Careers Website
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