Job Title: Planning Director – Integrated Media Strategy
Location: Mumbai, India
Work Mode: Hybrid
Company: Pfizer
Job Type: Full-Time
Job Summary
Pfizer is hiring a Planning Director – Integrated Media Strategy to lead audience-centric, insight-driven marketing initiatives for global pharmaceutical products. This role requires a strong command of global media strategy, marketing technology, and pharmaceutical brand leadership. As a strategic partner to commercial teams and media agencies, you will influence full-funnel performance marketing campaigns, optimize media mix across platforms, and drive measurable ROI in a healthcare-driven, innovation-focused environment.
Key Responsibilities
Act as the main media liaison for assigned regions between global commercial teams and media services
Lead strategy and execution of cross-channel (paid, earned, owned) media plans
Utilize insights and analytics to guide media investment and optimize campaign performance
Manage media mix modeling, budget allocation, and measurement
Ensure global consistency through Pfizer's CoLab media planning framework
Mentor internal teams and foster a culture of excellence and innovation
Drive strategic decisions with focus on marketing effectiveness and ROI
Develop deep product and therapeutic area knowledge to shape impactful campaigns
Guide vendor selection and collaborate with external media agencies
Required Skills & Qualifications
Bachelor's degree in Marketing or related field (Master’s preferred)
10+ years of experience in media strategy, pharmaceutical or healthcare preferred
Experience with large-scale brand campaigns (B2B and/or B2C)
Proficient in global data-driven media planning and buying
Strong understanding of media technologies and platforms (e.g., Google Ads, Facebook Business Manager)
Familiarity with customer journey mapping and omnichannel planning
Proven leadership in matrixed, cross-functional environments
Strong analytical, problem-solving, and decision-making abilities
Exceptional communication and stakeholder management skills
Fluency in English; additional languages a plus
Perks & Benefits
Competitive compensation package
Comprehensive health and wellness benefits
Access to Pfizer’s learning & development programs
Global career mobility opportunities
Inclusive and values-driven work environment
Hybrid work model with flexible scheduling
About Pfizer
Pfizer is a global leader in biopharmaceutical innovation, committed to delivering breakthroughs that change patients’ lives. With a robust pipeline and advanced healthcare marketing strategies, Pfizer empowers its teams to make a global impact through purpose-driven work in the pharmaceutical sector.
Work Mode
Hybrid – Flexible work from office and home based in Mumbai, India
Salary Range
Not explicitly mentioned. Competitive compensation offered based on experience and qualifications.
Call-to-Action
Are you ready to lead media strategy for one of the world’s most innovative pharmaceutical brands? Apply now to become part of Pfizer’s global marketing transformation.
Apply Now at ThePharmaDaily.com
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