Paid Media Lead – Digital Marketing Operations
Job ID: R-01335105
Job Type: Full-Time
Category: Marketing & Communications / Digital Marketing
Work Mode: Hybrid
Location: Bangalore, Karnataka, India
Work Schedule: Standard (Monday to Friday)
Work Environment: Office / Hybrid
About the Company
Thermo Fisher Scientific is a global leader serving science, healthcare, and life sciences industries, enabling customers to make the world healthier, cleaner, and safer. The organization offers a dynamic, inclusive, and growth-oriented environment where innovation, data-driven decision-making, and collaboration are at the core of its culture.
Role Overview
The Paid Media Lead plays a critical role within the APJ Digital Marketing Operations Center of Excellence (COE), driving paid media strategy, execution, and performance optimization across the Asia Pacific region. Reporting to the Performance Marketing Manager, this position is responsible for planning, executing, and optimizing large-scale digital advertising campaigns that support global and regional business objectives.
This is a high-impact leadership role for an experienced paid media professional who thrives in a matrixed, global environment and is motivated to drive measurable business growth through programmatic and social advertising.
Experience Required
Minimum 8+ years of hands-on experience in paid media, performance marketing, or digital advertising
Strong background in managing large advertising budgets across multiple channels and regions
Experience working within global or matrixed organizations is highly preferred
Educational Qualifications
Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related discipline
Equivalent professional experience may be considered in lieu of formal education
Key Responsibilities
Plan, execute, and optimize large-scale paid media campaigns across programmatic platforms such as Sizmek and Rubicon, third-party media channels including ResearchGate and BioPharma APAC, and social platforms such as LinkedIn and Meta (Facebook)
Develop data-driven media strategies to drive qualified traffic, improve return on ad spend (ROAS), and achieve marketing and business objectives across multiple product lines
Collaborate with APJ Digital Marketing Operations COE specialists to define audience segmentation, performance benchmarks, and key performance indicators
Build comprehensive media plans covering targeting strategies, budget allocation, timelines, and execution frameworks
Partner with divisional marketing and finance teams to allocate and optimize paid media budgets based on performance insights
Monitor campaign performance and prepare detailed reports, dashboards, and insights for regional and global stakeholders
Provide clear, actionable recommendations to continuously improve campaign effectiveness and efficiency
Collaborate with marketing analysts and creative teams to ensure high-quality creative assets aligned with campaign objectives
Stay informed on emerging paid media trends, platforms, and best practices, adapting strategies accordingly
Influence and support regional marketing teams to test new media platforms and advertising approaches
Mentor and guide junior team members, promoting best practices and supporting professional development
Required Skills and Competencies
Deep expertise in paid media channels, including programmatic advertising, LinkedIn Ads, Meta Ads, and third-party media platforms
Strong analytical and data interpretation skills, with the ability to translate complex data into actionable insights
Proven experience in campaign measurement, optimization, and performance reporting
Excellent communication and stakeholder management skills across cross-functional and regional teams
Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment
Strategic mindset with strong problem-solving and decision-making abilities
Preferred Qualifications
Experience in the life sciences, healthcare, or scientific industries
Familiarity with APAC and East Asian markets
Ability to read or write Korean or Japanese is considered an advantage
Why Join Thermo Fisher Scientific
At Thermo Fisher Scientific, your work directly contributes to scientific innovation and improved global health outcomes. You will collaborate with global experts, leverage industry-leading marketing platforms, and grow your career in an organization that values performance, curiosity, and purpose. The company offers competitive benefits, continuous learning opportunities, and a collaborative culture that supports professional growth.
Equal Opportunity Employer
Thermo Fisher Scientific is an equal opportunity employer and is committed to building an inclusive workplace. Employment decisions are based on qualifications, merit, and business needs, without discrimination.
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