Job Title: Director, Omnichannel Analytics
Date Posted: 4 Oct 2025
Location: NJ, US
Company: Indegene
About Indegene:
Indegene is a technology-led healthcare solutions provider that enables healthcare organizations to be future-ready. We provide accelerated global growth opportunities for bold, industrious, and nimble talent. Employees work at the intersection of healthcare and technology, with fast-track career growth and mentorship from industry leaders.
Role Overview:
The Director, Omnichannel Analytics will lead cross-functional teams to deliver omnichannel reporting and insights for pharma clients. This role focuses on digital channels, translating brand objectives into measurable KPIs, and providing actionable insights for strategic and tactical decision-making.
Key Responsibilities:
1. Delivery & Analytics
Lead omnichannel reporting and insights projects across digital channels.
Develop measurement frameworks and translate brand objectives into measurable KPIs.
Oversee dashboard enhancements, maintenance, and automation to improve efficiency.
Deliver monthly and quarterly performance reports highlighting trends and insights.
Collaborate with analytics teams and clients to recommend experiments and A/B tests.
Ensure compliance with client procedures, regulations, and documentation standards.
2. Client Relationship Management
Build and maintain strong relationships with pharmaceutical client stakeholders.
Act as primary point of contact for client interactions, aligning reporting and insights with business objectives.
Share industry trends, best practices, and innovative solutions with clients.
3. Team Leadership & Project Management
Lead a team of analysts and consultants, providing mentorship and guidance.
Develop internal digital education and training programs for team members.
Oversee digital analytics projects from inception to delivery, ensuring quality and client alignment.
Coordinate cross-functional efforts to address complex client challenges.
4. Business Development & Growth
Identify new business opportunities and support proposals, presentations, and pitches.
Collaborate with senior leadership to define strategic direction for the Pharma Commercial Analytics practice.
Stay updated on industry trends, market dynamics, and emerging technologies.
Qualifications & Experience:
Experience:
12+ years in digital and omnichannel analytics/insights.
5+ years in life sciences/pharma industry.
5+ years in team management roles.
Skills:
Strong understanding of paid media strategies, tactics, and measurement.
Experience analyzing website performance and UI/UX optimization.
Expertise in translating digital marketing goals into measurable KPIs.
Experience delivering digital/omnichannel reporting and insights.
Client relationship management and stakeholder communication.
Tools & Platforms:
Google Analytics and/or Adobe Analytics.
Media Platforms & Data: MCI/Datorama, PLD/NPI Activity Data, DCM, SA360, HCP365, AIMXR, Meta, LinkedIn, TikTok.
Power BI and Co-pilot.
CRM platforms: Veeva, SFMC.
Must-Have Competencies:
Strong analytical and problem-solving skills.
Ability to communicate complex concepts to technical and non-technical audiences.
Ability to frame business issues, design solutions, and deliver results.
Strategic thinking with attention to detail and execution focus.
Equal Opportunity:
Indegene is an Equal Employment Employer committed to inclusion and diversity. Employment decisions are based on business requirements, merit, and qualifications, without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability, or other protected statuses.
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