Job Title: Associate Director – Marketing, Diabetes
Location: Gurgaon, Haryana, India
Category: Sales/Marketing
Job Type: Full-Time, Regular
Job ID: R-87629
Company Overview:
Eli Lilly and Company is a global leader in pharmaceuticals, headquartered in Indianapolis, Indiana. Dedicated to making life better, Lilly drives innovation in medicine and builds strong community relationships through philanthropy and volunteerism.
Role Summary:
The Associate Director – Marketing, Diabetes is responsible for leading strategic and tactical brand management for Lilly’s diabetes portfolio in India. This includes affiliate brand strategy, customer engagement, sales planning, promotional campaigns, team development, and overseeing new product launches in alignment with corporate objectives.
Key Responsibilities
1. Brand Strategy & Planning
Adapt and implement global brand strategies to suit Indian market dynamics.
Analyze market trends, competitors, and customer segmentation to formulate strategic plans.
2. Brand Planning & Budgeting
Build brand strategies based on financial forecasts and opportunity assessments.
Define patient targeting strategies, stakeholder communications, and ROI analysis.
Track brand performance via surveys and KPIs.
3. Sales Planning
Set patient targets, segment customers, and customize brand messaging.
Plan and manage marketing budgets and campaign activities (e.g., sponsorships, contests).
4. Promotional Material Design
Develop compliant, compelling promotional templates and content.
Coordinate with vendors, regulatory, and supply chain for import and delivery.
5. Team Capability Development
Train and upskill the field force on brand messaging.
Collaborate with the training and medical teams to optimize sales effectiveness.
6. Customer Engagement
Plan and execute HCP engagement and patient awareness programs.
Facilitate key opinion leader (KOL) interactions and event participation.
7. Channel Management
Monitor and manage third-party vendors and retail programs.
Oversee sampling logistics and awareness campaigns for retailers and paramedics.
8. New Product Launches
Assess market potential and competitor landscape.
Build and execute launch plans, ensuring timely execution.
9. Compliance
Adhere to Lilly’s compliance framework and local regulatory standards.
Uphold company values through ethical marketing practices.
Core Capabilities/Skills
Strategic thinking, analytical mindset, creativity, agility
Effective communication and collaboration
Execution discipline and planning excellence
IT proficiency (e.g., MS Excel, PowerPoint, project tools, AI tools like Co-pilot)
Willingness to travel (20–30%) and work flexibly (evenings/weekends)
Qualifications & Experience
Bachelor’s degree required; MBA, M. Pharm, or equivalent preferred
8–10 years of experience in brand management, ideally within the pharmaceutical industry
Proven success in product launches
Inclusivity Statement
Lilly is an equal opportunity employer and is committed to providing accommodations for individuals with disabilities throughout the hiring process.
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