Therapy Business Manager – GI Optima | Indore, Madhya Pradesh, India
Location: Indore, Madhya Pradesh, India
Category: Sales & Marketing
Experience Required: 4–7 years in pharmaceutical sales/therapy management
Employment Type: Full-Time
About the Role
We are seeking a highly motivated Therapy Business Manager – GI Optima to lead and drive sales performance in the Indore territory. In this strategic role, you will be responsible for implementing sales strategies, ensuring brand visibility, managing distributor networks, and achieving business objectives in line with company goals.
This role requires a results-driven leader with strong knowledge of gastrointestinal therapies, excellent customer management skills, and the ability to mentor and lead junior team members.
Key Responsibilities
Business Development & Sales Growth
Achieve monthly, quarterly, and annual sales targets by promoting products ethically and strategically
Conduct science-based discussions with doctors and chemists to drive product adoption in clinics and pharmacies
Organize medical education camps (CME) and promotional events aligned with division strategy
Execute merchandising and sampling activities as per business plan
Facilitate successful product launches by targeting the right healthcare professionals and gathering market feedback
Implement customer management plans, including:
100% coverage of doctors in the assigned territory
Adherence to call frequency and engagement KPIs
Collection of market intelligence and monitoring retailer-level inventory
Conduct prescription audits for company and competitor brands
Maintain and update an organized customer database in physical and digital formats
Identify potential towns for business expansion and appoint distributors in alignment with company strategy
Brand Management
Ensure visibility of GI Optima brands at retail outlets and clinics
Execute trade and clinic activities for brand promotion
Plan and participate in retail meets, market blitzes, and other promotional initiatives
Generate Purchase Orders (POBs) and manage distributor performance
Evaluate distributor credentials and ensure timely settlement of stock claims
Maintain brand reputation and company standards within the assigned territory
Leadership & Compliance
Lead by example in adherence to Abbott Code of Business Conduct, FCPA, and Pharmacovigilance guidelines
Ensure compliance with internal policies, statutory regulations, and company financial systems
Promote Abbott’s values of Pioneering, Achieving, Caring, and Enduring in all professional interactions
Manage challenging customer situations and ensure high-quality service
Participate in strategy meetings, workshops, doctor engagements, and training programs to enhance sales performance
Ensure compliance with EHS policies and promote safety during field activities
Candidate Profile
Educational Qualification: Bachelor’s degree in Life Sciences, Pharmacy, or related field
Experience Required: 4–7 years in pharmaceutical sales, preferably with therapy management in GI or related segments
Proven track record of achieving sales targets and managing distributor networks
Strong leadership, mentoring, and team management skills
Excellent communication, negotiation, and interpersonal skills
Analytical and strategic thinker with customer-focused mindset
Why Join Us
This role offers the opportunity to work with a leading pharmaceutical organization, drive growth in a key therapy area, and develop professionally in a supportive and high-performance environment.
You will have the authority to shape your territory, lead teams, and contribute directly to business success while ensuring compliance, ethics, and patient-centered outcomes.
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