Omnichannel Data Enablement Intern
Location: Princeton, New Jersey, USA (Hybrid: 3 days onsite, 2 days remote)
Category: Research & Discovery
Job ID: R14702
Internship Duration: June – August 2026
Overview
Genmab, a global biotechnology leader, is offering a 10-week summer internship for a highly motivated student to join the Omnichannel Data Enablement team. This role provides hands-on experience in data-driven marketing and omnichannel strategy, supporting campaigns that reach healthcare professionals, patients, and care partners across email, web, media, and field sales channels.
The internship is ideal for students pursuing a Bachelor’s or Master’s degree in Computer Science, Data Science, or related fields, with an interest in data analytics, digital marketing, and customer engagement strategies. You will gain exposure to marketing data platforms, omnichannel journey mapping, and first-party data strategy in a highly regulated pharmaceutical environment.
Key Responsibilities
Data Strategy Development:
Support the creation of first-party data strategies that can be applied across multiple customer types.
Identify opportunities to leverage data for enhanced targeting, automation, and campaign personalization.
Omnichannel Journey Mapping:
Develop omnichannel journey maps identifying key touchpoints and triggers that influence customer value.
Support multi-channel campaign planning and execution.
Data Analysis & Standardization:
Analyze data from various sources to enable rapid activation and improved segmentation.
Identify standardization opportunities to enhance targeting efficiency and automation.
Generate insights to support key marketing initiatives and brand priorities.
Collaboration & Communication:
Work closely with internal cross-functional teams and external agency partners.
Support reporting, presentations, and documentation of campaign performance.
Required Qualifications
Currently pursuing a Bachelor’s or Master’s degree in Computer Science, Data Science, or a related field.
Demonstrated interest in data-driven marketing or omnichannel campaign execution.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook) and data analysis tools (SQL, reporting platforms).
Strong organizational and time management skills, with attention to detail.
Excellent written and verbal communication skills.
Ability to work collaboratively and communicate effectively across cross-functional teams.
Preferred Qualifications
Familiarity with digital marketing concepts, omnichannel campaigns, and website management.
Coursework or experience in campaign development, brand strategy, advertising, or promotional content execution.
Exposure to marketing technology platforms is a plus.
Strong analytical skills and the ability to synthesize insights for actionable recommendations.
Internship Details
Hybrid Schedule: 3 days onsite in Princeton, NJ; 2 days remote per week.
Eligibility: Open to Bachelor’s or Master’s students; not eligible for visa sponsorship.
Experience: Gain practical exposure to data-driven marketing, omnichannel strategy, and campaign execution in the pharmaceutical sector.
Mentorship & Development: Work with marketing professionals and data analysts to enhance your skills in customer engagement and digital marketing strategy.
About Genmab
Genmab is an international biotechnology company committed to improving patient outcomes through innovative antibody therapeutics. Over 25 years, the company has developed next-generation antibody platforms, including bispecific T-cell engagers, antibody-drug conjugates, and immune checkpoint modulators.
With a global presence across North America, Europe, and Asia-Pacific, Genmab leverages translational, quantitative, and data sciences to advance cutting-edge therapies. By 2030, Genmab aims to revolutionize cancer and serious disease treatment with Knock-Your-Socks-Off (KYSO®) antibody medicines.
Learn more at Genmab.com.
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