Content Program Manager – Optum
Company: Optum
Requisition Number: 2364215
Location: Gurgaon, Haryana, India
Department: Marketing & Advertising
Experience: 10+ Years
Work Focus: Content Operations, Program Management, Marketing Governance
Industry: Healthcare / Healthcare Technology
Role Overview
The Content Program Manager is a senior operations and program management role supporting Optum Rx's content ecosystem across multiple marketing channels.
This is not a content writing role.
Instead, it focuses on managing the systems, processes, governance, compliance, planning, reporting, and cross-functional execution that enable content teams to deliver efficiently and compliantly.
The role supports:
Thought Leadership Programs
Executive Engagement Initiatives
Digital Marketing
Social Media Campaigns
Direct Marketing Programs
while ensuring alignment with healthcare compliance requirements and operational excellence.
Core Function of the Role
Think of this position as a combination of:
Program Manager
Marketing Operations Manager
Content Operations Lead
PMO Specialist
Governance & Compliance Coordinator
The primary responsibility is ensuring that content moves through the organization predictably, efficiently, and compliantly.
Key Responsibilities
Program & Project Management
Manage the end-to-end content delivery process:
Intake management
Prioritization
Resource allocation
Timeline tracking
Risk management
Issue resolution
Activities include:
Running weekly planning meetings
Maintaining project plans
Tracking deliverables
Escalating risks to leadership
Governance & Compliance Management
Ensure all content follows:
Brand standards
Accessibility requirements
Legal review processes
Healthcare compliance requirements
Governance responsibilities include:
Approval tracking
Audit trail maintenance
Documentation control
Version management
Particular emphasis is placed on:
HIPAA compliance
Audit readiness
Regulatory review workflows
Content Operations
Coordinate activities across:
Content Managers
Creative Teams
Marketing Teams
Legal Teams
Compliance Teams
Agencies
Vendors
Responsibilities include:
Workflow optimization
SLA management
Resource coordination
Delivery tracking
Calendar & Capacity Management
Manage:
Cross-channel content calendars
Campaign timelines
Resource planning
Team capacity utilization
Coordinate deliverables across:
Thought Leadership
Events
Social Media
Digital Marketing
Direct Marketing
AI-Enabled Content Operations
Support implementation of AI-powered workflows such as:
Brief generation
Outline creation
Content variations
Quality checks
Content review workflows
Expected tools may include:
Enterprise AI solutions
Focus areas:
Responsible AI usage
Human oversight
Governance controls
Documentation and auditability
Reporting & Analytics
Develop and maintain dashboards tracking:
Project predictability
SLA compliance
Cycle times
Rework rates
Content reuse
Compliance findings
Campaign effectiveness
Provide executive-level reporting and insights.
Vendor & Budget Management
Support:
Agency management
Vendor coordination
Budget tracking
Resource forecasting
Contract deliverables
Required Qualifications
Experience
10+ years total experience
6–8 years specifically in:
Program Management
Project Management
Marketing Operations
Content Operations
Enterprise PMO environments
Uttar Pradesh :
Agra | Gajraula | Gautam buddha Nagar | Ghaziabad | Gorakhpur | Greater Noida | Jhansi | kanpur | Lucknow | Mathura | Noida | Park City | Prayagraj | Satyamev | Varanasi |Gujarat :
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Remote, India | Siliguri |Illinois :
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Berlin |Baden-Wurttemberg :
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Germany | GErmany |Lower Saxony :
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Ingelheim am Rhein | Mainz |Schleswig Holstein :
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Norway | NOrway |Romania :
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Wavre |Tipperary :
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Donegal |Meath :
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China | Quarry Bay |Liaoning :
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Amsterdam |North Brabant :
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Canada |Quebec :
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Brazil | Sao paulo |Attica :
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Madrid |Cebu Province :
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