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Senior Manager - (Endeavour)

7-10 years
Not Disclosed
10 Nov. 28, 2024
Job Description
Job Type: Full Time Education: B. Pharm, MBA Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Job Title: Senior Manager - Endeavour
Date: November 24, 2024
Location: Mumbai, MH, India
Company: Lupin


Qualifications:

  • Educational Qualification: B. Pharm, MBA
  • Relevant Experience: 7 to 10 years of experience in brand management or marketing within the pharmaceutical industry

Job Description:

The Senior Manager - Endeavour will be responsible for strategizing and executing brand plans, optimizing promotional efforts, and supporting sales teams to improve market share for the assigned therapy/brands. This role requires a deep understanding of market gaps, competition, and brand communication strategies to effectively grow brand presence and profitability.

Key Responsibilities:

  1. Market and Brand Strategy Development:

    • Analyze market needs, identify gaps, and assess competition to design and implement effective brand strategies for the assigned therapy/brands.
    • Focus on improving market share and brand visibility within the assigned therapy area.
  2. Brand Communication and Execution:

    • Lead the conceptualization and execution of brand communication, ensuring alignment with strategic goals and market positioning.
  3. Sales Team Coordination and Support:

    • Coordinate with the sales team to support the execution of brand strategies and ensure alignment with overall brand goals.
    • Provide ongoing support to the sales team to enable them to meet targets and drive growth.
  4. Cost Optimization and Inventory Management:

    • Optimize promotional spending through efficient promo mix and ensure proper management of sales and promotional inventory.
    • Monitor the budget and identify cost-effective promotional opportunities to maximize ROI.

Skills & Competencies:

  • Strong understanding of market analysis and competitor evaluation.
  • Proven experience in brand management, including strategy development, execution, and tracking.
  • Ability to collaborate effectively with sales teams and other cross-functional departments.
  • Strong communication skills, both written and verbal, with an ability to drive brand awareness and engagement.
  • Strong analytical skills with the ability to manage budgets and optimize promotional efforts.
  • Experience in the pharmaceutical industry or a related field is highly preferred.

This role is ideal for a strategic thinker who can drive market share growth, optimize resources, and ensure the effective execution of brand strategies in a competitive pharmaceutical market.