Quality Specialist – SFMC | Hyderabad, India
Location: Hyderabad (Office) | Hybrid
Job ID: REQ-10058592
Employment Type: Full-time | Regular
Division: US
Business Unit: Universal Hierarchy Node
Functional Area: Marketing
Salary:
Estimated Range: ₹10 – ₹18 LPA
(Based on SFMC expertise, QA specialization, certification, and campaign management exposure.)
Role Summary:
As a Quality Specialist – SFMC (Salesforce Marketing Cloud) at Novartis, you will be responsible for performing quality assurance checks across campaign assets, deployments, and configurations. Your role will be crucial in ensuring the effectiveness, accuracy, and reliability of digital marketing initiatives through data-driven insights and robust quality control.
Key Responsibilities:
Collaborate with campaign managers and deployment teams to assess campaign design, subscriber targeting, and personalization logic
Conduct thorough QA on email builds, content matrices, journey configurations, and rendering accuracy
Perform Segmentation and Deployment QA, ensuring optimal campaign performance
Review and validate data extensions, AMPscript, automation processes, and personalization logic
Use Litmus or Email on Acid for cross-platform rendering validation
Leverage SQL or equivalent for data validation and query analysis
Update QA documentation, automated test tools, and reporting dashboards
Ensure compliance with GDPR and data privacy regulations
Contribute to continuous improvement by identifying opportunities for automation and process optimization
Support onboarding, training, and knowledge sharing within the GCO (Global Commercial Operations) team
Essential Requirements:
3+ years of QA experience in SFMC Campaigns
Salesforce Marketing Cloud Email Specialist Certification is mandatory
Proficient with SFMC modules: Journey Builder, Automation Studio, Contact Builder, SMS & Web Studio
Skilled in HTML, CSS, JavaScript, and AMPscript
Hands-on experience with Litmus, Email on Acid, or similar testing platforms
Knowledge of SQL and data validation methods
Strong analytical and communication skills with the ability to handle multiple projects
Familiarity with GDPR/data protection regulations
Exposure to Gen AI or Agentic AI is an advantage
Education: BTech / Master’s in Technology / MBA
Why Join Novartis?
At Novartis, our purpose is to reimagine medicine to improve and extend people’s lives. You’ll be part of a vibrant, inclusive, and innovative team committed to making a difference in global healthcare.
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