Job Title: Product Manager - Oncology
Location: Hyderabad, GG INDIA
Department: Product Marketing & Management
Company Description
Dr. Reddy’s Laboratories Ltd. is a global pharmaceutical company with a mission to accelerate access to affordable and innovative medicines. Since its inception in 1984, Dr. Reddy’s has grown to serve patients in over 66 countries. The company focuses on sustainability, innovation, and a commitment to improving global healthcare.
Job Description
Job Summary
The Product Manager will be responsible for developing, implementing, and maintaining long-term strategies for oncology products in Dr. Reddy's portfolio. The role involves maximizing market share and profitability through strategic planning, market analysis, and execution of business and marketing strategies.
Roles & Responsibilities
Competitive Landscape Evaluation:
Conduct in-depth evaluations of the competitive landscape and identify sources of growth for assigned brands:
Define key success factors and requirements for successful brand perception building.
Commercial Strategy:
Define and execute the commercial strategy for oncology products, including market access strategy and plan:
Develop marketing materials to support product strategy and execution.
Market Research & Access:
Support countries in generating local market access and conduct market research to evaluate market potential:
Execute strategies for market access and overcome potential hurdles.
Cross-Functional Alignment:
Ensure alignment on forecasts, product volume requirements, and launch preparations
Make recommendations for product-specific capacity investments.
P&L Responsibility:
Manage the product's Profit & Loss (P&L), including sales and marketing costs, and other investments
Ensure profitability and track the financial performance of the products before and after launch.
Lifecycle Management & Optimization:
Define and monitor lifecycle management strategies:
Work with development teams on portfolio optimization, rationalization, and overall product performance.
Portfolio & Costing Analysis:
Conduct in-depth costing analysis and improvement strategies to enhance product performance
Develop commercial growth strategies and portfolio rationalization plans.
Qualifications
Educational Qualification:
B.Pharm./M.Pharm. and MBA
Minimum Experience:
2-4 years of experience in Brand Management, ideally in the pharmaceutical or oncology sector
Skills & Attributes
Technical Skills:
Proficiency in managing development projects, including goal setting, resource allocation, and risk management
Experience in preparing for product launches, including market analysis, competitor research, and launch strategy development
Expertise in lifecycle management, including product planning, pricing, positioning, and promotion
Strong understanding of market research and customer insights for strategic decision-making
Knowledge of market access strategies and marketing tactics for healthcare providers, payers, and patients
Behavioural Skills:
Ability to collaborate with cross-functional teams (R&D, marketing, sales, finance, regulatory affairs)
Strong leadership, communication, and stakeholder management skills
Critical thinking and problem-solving skills for process optimization
Strategic thinking and decision-making abilities
Attention to detail and ability to multitask in a fast-paced environment
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