Market Research & Consumer Analytics Manager

3+ years

Not Disclosed

Gurgaon

10 Jan. 1, 2025

Job Description

Job Type: Full Time Education: B.Sc./ M.Sc./ M.Pharm/ B.Pharm/ Life Sciences Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Market Research and Consumer Analytics Manager – Lilly India

At Lilly, we unite caring with discovery to make life better for people around the world. As a global healthcare leader headquartered in Indianapolis, Indiana, we are committed to improving lives through the discovery and delivery of life-changing medicines. Our employees work to enhance disease understanding and management, while giving back to communities through philanthropy and volunteerism. We give our best efforts to our work and put people first. We seek individuals who are passionate about making a positive impact on the world.

Job Summary:

The Market Research and Consumer Analytics Manager will lead market research initiatives and analyze consumer data to provide actionable insights that drive strategic decision-making. This role requires a deep understanding of the pharmaceutical industry, strong analytical skills, and the ability to translate complex data into clear, actionable recommendations.

Key Responsibilities/Deliverables:

Market Research:
- Conduct primary and secondary market research to gather insights on market trends, competitive landscape, and consumer behavior.
- Oversee market research operations for the affiliate, including annual brand health trackers, market understanding studies (e.g., drivers and barriers study, willingness to pay/prescribe), message recall trackers, and other ad hoc studies.
- Collaborate with brand teams to understand market research needs, effectively communicate them via briefs to market research agencies, and manage project timelines and deliverables.
- Serve as the primary point of contact and consultant for market research projects, ensuring alignment with stakeholder needs.
Consumer Analytics:
- Conduct social media analysis and social listening to provide insights on Lilly brands and competitors, sharing findings with the brand team.
- Analyze consumer data to understand purchasing behavior, preferences, and trends.
- Develop and maintain consumer segmentation models to target marketing efforts more effectively.
- Use advanced analytics tools and techniques to interpret data and generate actionable insights.
Reporting and Presentation:
- Prepare detailed reports and presentations to communicate research findings and insights to senior management and stakeholders.
- Present research findings in a clear, concise manner, highlighting key insights and actionable recommendations.
Collaboration:
- Work closely with cross-functional teams, including marketing, sales, product development, and finance, to ensure research efforts align with business objectives.
- Collaborate with external research agencies and vendors as needed.
Budget Management:
- Manage the budget for market research projects, ensuring cost-effective use of resources.
- Monitor and report on the financial performance of research initiatives.

Qualifications:

Education:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field. A Master’s degree is preferred.
Experience:
- Minimum of 3 years of experience in market research and consumer analytics, preferably in the pharmaceutical industry.
- Proven track record in conducting and managing market research projects.
Skills:
- Strong analytical and problem-solving skills.
- Proficiency in advanced data analytical and data visualization tools.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Strong project management skills.

Lilly is dedicated to helping individuals with disabilities engage actively in the workforce and ensuring equal opportunities during the application process. If you require accommodation to submit a resume, please complete the accommodation request form for assistance. Please note that this form is specifically for accommodation requests related to the application process and other inquiries will not receive a response.

Lilly is an equal opportunity employer and does not discriminate based on age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

#WeAreLilly

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Market Research & Consumer Analytics Manager

Job Description

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