Manager - Product

5+ years

Not Disclosed

Santa Cruz

10 Dec. 31, 2024

Job Description

Job Type: Full Time Education: MD/PhD/PharmD/MBA Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Job Title: Manager - Product

Date: December 27, 2024

Location: Santacruz, Maharashtra, India

Company: Lupin

Role Description:

The Manager - Product will be responsible for driving the brand’s growth and profitability by managing both topline and bottomline growth. This role involves strategic planning, effective management of media campaigns, marketing analysis, digital initiatives, and overseeing brand development through innovation and new product developments (NPDs). The Manager will work closely with cross-functional teams and external agencies to ensure effective execution of marketing strategies and campaigns that align with Lupin's objectives.

Key Responsibilities:

Brand Growth & Profitability:
- Drive the topline and bottomline growth of the brand by focusing on Gross Contribution (GC%) and the A to S ratio (Advertising to Sales ratio).
- Develop and execute strategic initiatives to build the brand and achieve the set financial and market share goals.
Strategic Initiatives:
- Create and implement brand-building initiatives that are aligned with the long-term objectives of the brand.
- Work on new product innovations and brand extensions to ensure continuous growth.
Media ROI Management:
- Efficiently manage ATL (Above-the-Line) campaigns and BTL (Below-the-Line) activities, ensuring high ROI and effectiveness in reaching target audiences.
- Analyze media spend and results to optimize future campaigns.
Marketing Analysis:
- Analyze market data and key performance indicators to provide actionable insights for strategic decision-making.
- Use data to track brand performance and identify areas for improvement.
Innovation & NPD (New Product Development):
- Strategically create a roadmap for product and brand extensions, ensuring the brand stays competitive in the market.
- Lead the development and launch of new products to align with market trends and consumer demands.
Digital Marketing:
- Accelerate brand growth by leveraging relevant digital marketing initiatives and platforms.
- Drive digital campaigns to enhance online presence and engagement.
Stakeholder Management:
- Build and maintain strong relationships with internal teams (e.g., sales, R&D, manufacturing) to ensure seamless execution of marketing strategies.
- Collaborate effectively across teams to achieve business objectives.
Agency Management:
- Manage external creative, media, and digital agencies to ensure timely delivery of brand campaigns and creative assets.

Competencies:

Strategic Agility
Innovation & Creativity
Customer Centricity
Result Orientation
Collaboration
Process Excellence
Stakeholder Management
Adaptability/Flexibility
Budgets/Cost Control
Building Positive Working Relationships
Business Communication
Decision Making through Strategic Thinking
Entrepreneurial Spirit
Integrity
Project Management
Teamwork

Education Qualification:

Post Graduation in Marketing

Relevant Work Experience:

Minimum 5 years of experience in FMCG/OTC (Over-The-Counter) sectors with a strong focus on brand management, media campaigns, and product innovation.

This role offers a dynamic opportunity to drive strategic initiatives for Lupin's brand growth, innovation, and digital presence. The ideal candidate will have a strong background in brand management, marketing analytics, and digital initiatives in the FMCG/OTC sector. Apply now to be part of a leading organization in the pharmaceutical industry.

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