Instagram
youtube
Facebook

Manager - Lupin Life Sciences (Trade Marketing Lead)

5-6 years
Not Disclosed
10 Dec. 31, 2024
Job Description
Job Type: Full Time Education: MBA Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Job Title: Manager - Lupin Life Sciences (Trade Marketing Lead)

Date: December 21, 2024
Location: Mumbai, India
Company: Lupin


Qualification:

  • MBA (Master of Business Administration)

Relevant Experience:

  • 5 to 6 years in trade marketing, preferably in the generics or pharmaceuticals industry

Job Description:

As the Trade Marketing Lead at Lupin Life Sciences, you will play a pivotal role in developing and executing the trade marketing strategy for the company's trade generics portfolio. Your efforts will directly impact the business goals and sales targets while optimizing the trade marketing initiatives to align with industry trends and market needs.


Key Responsibilities:

  1. Trade Marketing Strategy Development:

    • Develop and execute a comprehensive trade marketing strategy specifically for Lupin's trade generics portfolio to drive business growth and market penetration.
  2. Alignment with Business Goals:

    • Align trade marketing activities with the company's overall business objectives, ensuring all campaigns and initiatives support the sales targets and market expansion goals.
  3. Market Opportunity Identification:

    • Analyze the trade generics segment to identify key growth opportunities and potential challenges, and develop strategic solutions to address them.
  4. Collaboration with Sales Team:

    • Work closely with the sales team to ensure the seamless execution of trade marketing initiatives, translating strategies into actionable sales campaigns.
  5. Market Analysis & Monitoring:

    • Conduct regular market analysis to monitor industry trends, competitive landscapes, and consumer behavior, using insights to adapt strategies accordingly.
  6. Identification of Emerging Opportunities:

    • Identify emerging market opportunities and adjust trade marketing strategies to capitalize on these opportunities effectively.
  7. Budget Management:

    • Manage the trade marketing budget, ensuring efficient allocation of resources and cost-effectiveness across initiatives and campaigns.
  8. ROI Optimization:

    • Optimize the ROI of trade marketing activities by ensuring effective planning, execution, and evaluation of all initiatives to maximize business impact.

Desired Competencies:

  • Strong experience in trade marketing, preferably in the pharmaceutical or healthcare sectors.
  • Strategic thinking with the ability to align marketing activities to broader business goals.
  • Deep understanding of market dynamics and the ability to identify growth opportunities.
  • Excellent communication and collaboration skills, particularly with sales teams.
  • Analytical skills to monitor performance metrics and adjust strategies based on market trends.

This role offers an exciting opportunity to lead trade marketing efforts for a growing portfolio within Lupin, ensuring impactful campaigns and contributing significantly to the company's growth in the generics segment.