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Senior Brand Leader - Rare Disease

3+ years
Not Disclosed
10 Feb. 16, 2025
Job Description
Job Type: Full Time Education: B.Sc./M.Sc./B.Pharm/M.Pharm/Life science Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Senior Brand Leader - Rare Disease

Job ID: R-203040
Date Posted: 02/12/2025

About AstraZeneca:

At AstraZeneca, we are guided by strong values and a commitment to redefining the expectations of a biopharmaceutical company. By truly following the science, we pioneer new methods, new thinking, and bring unexpected teams together. From scientists to sales, lab techs to legal, we are on a mission to turn ideas into life-changing medicines that transform lives. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you are our kind of person.


Job Description:

As a Senior Brand Leader - Rare Disease, you will be responsible for strategically optimizing product life cycles, maintaining key customer relationships in the super-specialty segment, and driving demand generation. The role includes Strategic Marketing, communications, content development, promotional event planning, market intelligence, and ensuring alignment with global strategies. A key focus will be building relationships with sales teams and internal stakeholders to drive brand success.


Key Duties and Responsibilities:

Brand & Therapy Development:

  • Achieve market share objectives, bottom-line targets, and profitability.
  • Develop and execute promotional plans for the Rare Disease portfolio, ensuring alignment with brand strategy.
  • Study market conditions, forecast sales, and monitor market share.
  • Provide macro-level market insights and customer feedback for strategic planning.
  • Plan and execute HCP marketing activities for KOSELUGO and new launches (Soliris) via personal promotion and digital solutions.
  • Develop and execute product strategic and tactical plans while tracking implementation.
  • Validate sales trends and market share performance.
  • Ensure patient models are aligned with global and regional brand templates.
  • Collaborate with sales management teams to ensure target achievement.

Stakeholder Engagement:

  • Build relationships with key external stakeholders, decision-makers, and patient advocacy groups.
  • Develop engagement plans to enhance patient access and outcomes.
  • Identify and collaborate with key opinion leaders (KEEs) and market influencers.

Process Improvement & Financial Planning:

  • Monitor monthly performance vs budget and analyze gaps.
  • Submit monthly performance summaries, including activities and expenditures.
  • Optimize reporting systems and streamline processes for efficiency.
  • Expertise in financial forecasting, patient models, and resource management.

People Management:

  • Effectively coach and mentor the Brand Activation Manager.

Key Requirements:

  • Strong functional expertise in brand management from market understanding to strategic planning.
  • Ability to analyze complex ecosystems and patient journeys to drive a positive patient experience.
  • Proven track record in New Launch Excellence (Pre to post-launch).
  • High-level understanding of innovative Pricing and Market Access models.
  • Ability to influence and collaborate at a global and regional level.
  • Experience in digital marketing, omnichannel strategy, and cross-functional collaboration.
  • Proficiency in MS Office (PowerPoint, Excel, Word).

Why AstraZeneca?

At AstraZeneca, we are committed to being a Great Place to Work, empowering our employees to push the boundaries of science and unleash their entrepreneurial spirit. We champion an inclusive culture that values diversity and collaboration, ensuring continuous learning and growth opportunities.


Next Steps:

If you’re ready to bring new ideas and fresh thinking to the table, we want to hear from you! Apply now and take the next step in your career at AstraZeneca.

For more details, visit our social media channels:

AstraZeneca embraces diversity and equal opportunity. We welcome applications from all qualified candidates, regardless of their background. We comply with all non-discrimination laws and employment regulations.

 

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