Lead Analyst – GEO (Generative Engine Optimization) & AI Search Visibility
Location: Karnataka, India
Employment Type: Full-Time
Experience Required: 8+ Years
Date Posted: 21 January 2026
Job Overview
We are a technology-driven healthcare solutions organization enabling global healthcare and life sciences companies to become future-ready. We operate at the intersection of healthcare, data, and digital innovation, delivering high-impact solutions across search, content, analytics, and AI-driven engagement.
We are currently seeking an experienced Lead Analyst – GEO (Generative Engine Optimization) & AI Search Visibility to drive AI-first search visibility strategies for global healthcare and pharmaceutical brands. This role is ideal for professionals with strong expertise in SEO, digital strategy, AI-powered search ecosystems, and stakeholder leadership.
Key Responsibilities
As a Lead Analyst – GEO & AI Search Visibility, you will be responsible for:
Defining, owning, and evolving GEO/AIO strategies and frameworks, including hygiene, web architecture, reputation signals, and LLM-first content models for assigned brands.
Conducting GEO diagnostics, including AI/LLM answer audits, entity and claim mapping, reputation analysis, and on-page and off-page assessments.
Translating insights into prioritized, actionable roadmaps covering content optimization, architecture improvements, off-page signals, and AI visibility measurement.
Collaborating closely with SEO, content, medical, creative, analytics, and web teams to ensure GEO is embedded into existing workflows and governance models.
Partnering with analytics teams to expand performance measurement beyond traditional SEO into AI visibility KPIs, GEO dashboards, and scorecards.
Designing and operationalizing LLM-first content frameworks to support safer, compliant, and high-quality AI-generated responses.
Contributing to the development and enhancement of GEO/AIO Labs, benchmarking brand presence across multiple large language models and testing optimization interventions.
Preparing and delivering client-facing presentations, POVs, workshops, and training sessions for internal and external stakeholders.
Supporting business development initiatives, including solution design, pitch participation, and GEO/AIO case study development.
Mentoring junior team members and establishing best practices, playbooks, and delivery standards for GEO execution.
Required Mindset and Capabilities
Mindset
AI-first and experimentation-driven approach to solving complex visibility and content challenges.
Ability to balance innovation in Generative AI with regulatory and compliance requirements in healthcare.
Core Capabilities
End-to-end ownership of GEO strategies across content, architecture, hygiene, and reputation.
Ability to translate complex AI, LLM, and search concepts into actionable programs for global pharma and healthcare stakeholders.
Experience designing and utilizing GEO/AIO labs, prompt libraries, and LLM testing methodologies.
Stakeholder & Customer Focus
Strong collaboration with brand, medical, SEO, analytics, web, and compliance teams across global markets.
Deep understanding of HCP and patient information-seeking behavior across search engines and AI-driven platforms.
Data-driven approach to shaping reliable, compliant, and patient-centric AI search outcomes.
Desired Candidate Profile
8+ years of experience in digital marketing, search strategy, content strategy, analytics, or consulting, with strong exposure to SEO.
Mandatory agency experience in SEO and GEO/AIO delivery.
Experience working with global brands and managing complex, multi-stakeholder engagements.
Strong understanding of search behavior, SEO fundamentals, web and content structures, and analytics principles.
Working knowledge of AI search ecosystems, LLMs, structured data (schema, OG tags), and knowledge graphs.
Excellent communication, storytelling, and presentation skills with proven ability to influence senior stakeholders.
High ownership mindset with a strong track record of delivering high-impact, complex initiatives.
Good to Have
Hands-on experience with SEO and search tools such as Google Search Console, Google Analytics (GA/GA4), SEMrush, Ahrefs, and Screaming Frog.
Exposure to Generative AI and LLM platforms such as OpenAI, Gemini, Claude, or similar tools.
Prior experience in team leadership, SEO strategy ownership, or digital transformation initiatives.
Pharma or healthcare domain experience (preferred but not mandatory).
Equal Opportunity Statement
The organization is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. Employment decisions are based on business needs, qualifications, and merit, without discrimination on the basis of race, religion, gender, age, disability, sexual orientation, or any other protected characteristic.
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