Location:
Pfizer is undergoing a transformation of its marketing organization to position itself as a leading healthcare and patient-first organization. This role will be instrumental in defining and executing the end-to-end measurement and optimization strategy for PfizerForAll and key Brand Portfolio initiatives.
The Integrated Analytics Lead will report to the Global Lead of Media Measurement & Optimization and oversee the analytics strategy for Pfizer’s Masterbrand at the Biopharma level. The role involves managing omnichannel analytics, data planning, dashboards, and product optimization to support strategic decision-making and improve patient outcomes.
The Director will lead the integrated analytics strategy for the Pfizer brand and create optimization plans for go-to-market, data, and product initiatives. Responsibilities include overseeing a cross-functional analytics team (internal and agency partners) and developing an audience-centric, insight-driven analytics framework aligned with marketing goals.
The ideal candidate will deliver measurable business impact by leveraging data insights to optimize performance across paid, owned, and earned media channels, partnerships, and product strategies.
Pfizer is an equal opportunity employer, committed to non-discrimination and equal treatment for all employees and applicants, regardless of race, religion, gender, age, disability, or veteran status. Pfizer complies with all applicable employment eligibility and work authorization laws.
Note: Pfizer is an E-Verify employer. Candidates must have permanent work authorization in the United States.
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