Customer Marketing Manager

7+ years

Not Disclosed

Bangalore

10 March 4, 2025

Job Description

Job Type: Full Time Education: BBA/MBA/B.Sc./M.Sc./BA Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Customer Marketing Manager

Category: Marketing and Communications
Location: Bangalore, India
Job Type: Full-Time (Onsite)

Position Overview:

Labcorp is seeking a Customer Marketing Manager in India to develop and execute marketing strategies that enhance customer engagement. This role focuses on aligning marketing initiatives with customer experience needs, market trends, data-driven insights, and business priorities.

Key Responsibilities:

Customer Insights & Market Analysis:
- Analyze customer data to understand trends, behaviors, and needs.
- Develop monthly customer insights reports for marketing and product teams.
- Collaborate with Insights and Analytics teams for market research, competitive analysis, and business intelligence.
Marketing Strategy & Campaign Execution:
- Design and execute multi-channel marketing campaigns.
- Manage campaign calendars, content strategy, and messaging.
- Monitor campaign performance metrics to optimize effectiveness.
- Ensure brand consistency across all channels (media, web, email, events, etc.).
Collaboration & Project Management:
- Partner with Product and Segment Leads to align marketing strategies with business goals.
- Lead stakeholder communication to drive project execution.
- Manage third-party vendors and internal teams for campaign execution.

Qualifications & Experience:

Education:
- Bachelor’s degree in Marketing, Communications, Data Science, or Project Management.
Experience & Skills:
- 7+ years in marketing, market research, or business management.
- Strong expertise in provider and patient marketing (healthcare preferred).
- Proficiency in marketing automation platforms (Eloqua, Salesforce, Tableau, Workfront).
- Experience with account-based marketing (ABM) and digital marketing strategies.
- Strong project management and data analysis skills.
- Effective communication, copywriting, and problem-solving abilities.

Ideal Candidate Attributes:

Self-starter with a proactive approach.
Highly organized and detail-oriented.
Ability to manage multiple projects in a matrixed environment.
Strong collaboration skills to drive cross-functional initiatives.

Labcorp is an Equal Opportunity Employer committed to diversity and fair hiring practices.

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Customer Marketing Manager

Job Description

Position Overview:

Key Responsibilities:

Qualifications & Experience:

Ideal Candidate Attributes:

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