Country Brand Manager, Vaccines

5-8 years

Not Disclosed

Mumbai

10 Aug. 7, 2024

Job Description

Job Type: Full Time Education: B.Sc./ M.Sc./ M.Pharm/ B.Pharm/ Life Sciences Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Position Title: Marketing Manager - Innovative Vaccine Brand

Company: Pfizer Products India Pvt Ltd

Job Purpose: Drive the implementation of cutting-edge brand management practices and programs for assigned brands/portfolio, with a focus on achieving revenue and profitability targets for an innovative vaccine brand.

Key Responsibilities:

Strategic Planning:
- Support the strategic planning process by leveraging customer insights to enhance market penetration and achieve business goals.
- Develop impactful promotional programs and activities aligned with marketing plans, promotional cycles, and current targets.
- Optimize budget utilization to maximize program effectiveness.
Campaign Management:
- Oversee the preparation of project briefs, agency selection, CEP registration, and progress tracking.
- Ensure timely delivery of monthly reports and review IMS and dashboard metrics with the Commercial Brand Lead (CBL).
Collaboration and Approvals:
- Coordinate with medical and legal teams to secure necessary approvals for promotional materials.
- Train field force on product knowledge, positioning, and prioritization.
Performance Monitoring:
- Monitor and control marketing plan performance through monthly and quarterly evaluation of key performance indicators (KPIs).
- Prepare and present marketing slides for POA/review meetings and other key events.
Cross-Functional Team Coordination:
- Collaborate with cross-functional teams to achieve brand/portfolio objectives.
- Develop partnerships with vendors to enhance diagnostic infrastructure in the country.
Local Market Adaptation:
- Tailor brand strategies to local market needs and set local priorities for brands or therapeutic areas (TAs).
- Manage local agencies for project transcreation, including budget, scope, timing, and quality.
Forecasting and Communication:
- Forecast brand performance and track progress towards targets.
- Communicate monthly field performance and action items for the brand.
Campaigns and Awareness:
- Drive immunization campaigns and shape therapy.
- Collaborate with external partners to increase PCV vaccine awareness among consumers.

Accountabilities:

Brand Plan:
- Review and align brand strategies with CBL, regulatory, and legal requirements.
Campaign Development:
- Select and implement appropriate campaign modules based on country needs.
Promotional Compliance:
- Manage compliance reviews of promotional materials.

Shared Accountabilities:

Life Cycle Management:
- Develop and implement life cycle management plans for brands/portfolio.
Long-Range Forecasting:
- Collaborate with BU leads and CBL for long-range brand forecasting.
Promotional Strategy:
- Develop and execute promotional meeting strategies and training in collaboration with medical and regulatory teams.
- Create awareness campaigns and congress content with KOLs.

Skills, Knowledge, and Experience:

5-8 years of marketing or medical experience, with a preference for experience in vaccine marketing.
Master’s degree in management or an MBA from a Tier I/II or premium institution.
Proven ability to work within a co-promotion and matrix structure.
Demonstrates strong business acumen, decisiveness, accountability, and leadership.
Exceptional skills in marketing execution, customer and competitor insight, data analysis, and program metrics.
Strong interpersonal, collaboration, negotiation, and prioritization skills.
Proficiency in English and the local language.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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Country Brand Manager, Vaccines

Job Description

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