Country Brand Manager - Oncology
Location: India - Mumbai
Employment Type: Full time
Posted: 10 Days Ago
Job ID: 4933095
Our Purpose
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
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Our Values
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
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Benefits
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
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JOB SUMMARY
This position is a part of the India Oncology team & will be responsible for designing and executing brand strategy. The role will involve developing promotion, cycle campaigns, briefing, and coordinating with the field force for promotional strategy. The cornerstone for successful implementation of programs will be guided by focus on Channel Optimization & Activation & Performance Analysis.
MAIN RESPONSIBILITIES / DUTIES
Strategic
Manage the life cycle for existing brands and new launch preparations.
Develop the strategy roadmap for the portfolio of the Oncology business.
Drive brand plans and conduct scoping exercises for multi-channel marketing initiatives based on disease and market insights.
Leverage analytics to assess current and future business trends and deploy plans to accelerate business growth and mitigate risks.
Take financial accountability for brands in the portfolio, including revenue, promotional budgets, and profitability.
Operational
Define and implement the brand strategies and monitor SLAs with internal and external stakeholders.
Design creative marketing and promotional campaigns, training the sales force to maximize the impact of activities and return on investment.
Liaise with external agencies to deliver initiatives for the brand.
Monitor business performance and the external environment, delivering corrective actions to meet business objectives.
Plan and allocate the marketing budget for products to maximize return on marketing expenditure.
Provide timely and relevant inputs to the Sales team to maintain/improve brand health and achieve market share, sales, and profits.
Develop and sustain scientific relationships with key opinion leaders.
Conduct regular field visits to understand marketing plan implementation and obtain customer insights.
Compliance
Ensure compliance with processes and adherence to Pfizer policies in executing brand strategies.
Collaborate with the Medical & Marketing teams to validate content developed.
Run periodic risk assessments and define mitigation plans for programs/campaigns.
Adhere to guidelines laid down by regulators while designing brand campaigns.
BASIC QUALIFICATIONS
MBA in Marketing
5 years of experience in Brand/Product management, preferably in Oncology or other specialized innovative therapy areas
RELEVANT EXPERIENCE
Good understanding of the Indian healthcare market and pharmaceutical industry.
Ability to work in a matrix organization.
Ability to develop and execute structured project plans.
Compliance with the highest ethical standards.
Sound understanding of multi-channel marketing and stakeholder engagement.
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Gujarat :
Ahmedabad | Ankleshwar | Baroda | Bharuch | Gandhinagar | Gujarat | Halol | Jhagadia | Mehsana | Tarasadi | Vadodara | Vapi |Maharashtra :
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Baddi | Solan |Rajasthan :
Banasthali | Bhiwadi | Jaipur | Pilani | Udaipur |Karnataka :
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Delhi | India | New Delhi | PAN-India |Assam :
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Rangpo |India :
Siliguri |Illinois :
Abbott Park | Bloomingdale | Champaign | Chicago | Deerfield | Glenview | Lake Forest | Lombard | Naperville | Norridge | Park RIdge | Round Lake |Maryland :
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Netanya | Tel Aviv | Yavne | Kfar Saba | Be'Er Sheva |Remote :
Hungary | McFarland | Faridabad | Thailand | French | Castlebar | Nairobi | Lousiana | Manipal | Green Way | Leinster | Hammond | Remote, USA | Melbourne | Switzerland | Minnesota | Remote | Zaragoza | Belgium | Medan | Blue Bell | Remote - Africa | Riga | Texas | Remote - South America (Latin Americal) | Victoria | Regulatory Labeling Manager (NA and LATAM Only) | Remote - Europe | Springville | Tulsa | Lenexa | Bountiful | Bishop | Ireland | Remote - Middle East | Slovakia | Xzagreb |Republic of Colombia :
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Kyiv |Lima Region :
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