Associate Director – Global Channel Analytics
📍 Locations: Mumbai, India; Bengaluru, India
🏢 Category: Medical and Clinical
🆔 Job ID: 425443
📅 Posted Date: October 14, 2025
About GSK
At GSK, we unite science, technology, and talent to advance healthcare. We are leaders in infectious diseases, vaccines, and HIV, with a strong portfolio in respiratory science. Our mission is to positively impact the health of 2.5 billion people by 2031.
GSK fosters a culture where employees can thrive, emphasizing innovation, performance, and trust.
Job Purpose
The Associate Director, Global Channel Analytics within the Global Scientific Communications organization will:
Track, analyze, and report on channel and content performance metrics.
Provide actionable insights to optimize scientific communication strategies across therapeutic areas.
Integrate generative AI tools into omnichannel content workflows, working closely with Digital and Medical teams to enhance engagement, efficiency, and personalization.
Key Responsibilities
Analytics & Insights
Track, analyze, and report metrics across scientific communication channels.
Share actionable insights to improve channel and content engagement.
Synthesize complex analytics into data storytelling to inform content planning and dissemination strategies.
Develop metrics-driven narratives for integrated medical communication plans.
Collaborate with Digital teams for data visualization and interpretation of dashboard metrics.
Identify trends and provide strategic recommendations to optimize channel selection, audience targeting, and engagement.
Generative AI Integration
Leverage generative AI tools to improve analytics efficiency and support content creation.
Monitor AI-generated content performance and refine AI models, prompts, and training sets.
Collaboration & Continuous Improvement
Work cross-functionally with Scientific Communications, Digital, and Medical teams to assess channel performance.
Stay updated on advancements in scientific communications and evolve metric frameworks accordingly.
Qualifications & Experience
Basic Qualifications
Advanced degree in science, medicine, pharmacy, or related field.
15+ years overall experience; 5–7 years in scientific communications, analytics, and/or medical affairs.
Proficiency in data visualization tools (Tableau, Power BI, Figma).
Strong understanding of generative AI, including prompting and content personalization.
Experience working cross-functionally with Digital, Medical Affairs, and Content teams.
Excellent problem-solving, critical thinking, and attention to detail.
Proficient in Excel, PowerPoint, and team collaboration tools.
Ability to interpret, analyze, and present complex data to diverse audiences.
Preferred Qualifications
Postgraduate degree (PhD or PharmD).
Local, regional, or global medical/R&D experience with expertise in therapeutic areas.
Experience developing scientific communication strategies for global markets (US, UK, EU, China, Japan).
Inclusion at GSK
GSK encourages candidates to request adjustments during recruitment if needed.
Contact: IN.recruitment-adjustments@gsk.com
Important Notices
GSK does not accept referrals from agencies without prior written authorization.
Beware of fraudulent job advertisements or unsolicited emails; only trust emails ending with @gsk.com.
GSK does not charge any fee during recruitment.
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