Manager – Product (Cardiology & Anti-Diabetes Portfolio)
Location: Santacruz, Mumbai, Maharashtra, India
Company: Lupin
Date Posted: February 9, 2026
Employment Type: Full-Time
Industry: Pharmaceutical Marketing | Product Management | Chronic Therapy
Lupin is seeking a dynamic and strategic Manager – Product to lead brand management initiatives for its Cardiology and Anti-Diabetes portfolio. This position plays a critical role in driving market growth, brand positioning, product launches, and profitability within highly competitive chronic therapy segments.
The ideal candidate will have strong expertise in pharmaceutical product management, brand strategy, new product launch planning, sales force training, and financial performance monitoring, along with the ability to execute integrated marketing strategies across traditional and digital channels.
Minimum 5 years of experience in Pharmaceutical Product Management
Proven experience in:
Brand planning and execution
New product launch management
Chronic therapy segments (Cardiology / Anti-Diabetes preferred)
Experience working in an MNC pharmaceutical organization will be an advantage
Exposure to digital marketing strategies is preferred
Graduate or Postgraduate degree in Pharmacy, Life Sciences, or Management (MBA in Marketing preferred)
Lead overall brand management for assigned cardiology and anti-diabetes products
Identify key market issues and growth opportunities
Design strategic brand elements including positioning, pricing, and promotional strategy
Develop tactical action plans aligned with business objectives
Drive market share growth and profitability
Manage new product launch activities end-to-end
Develop comprehensive launch plans and go-to-market strategies
Conduct internal and external market analysis to support product decisions
Align product lifecycle strategies with business goals
Prepare robust annual and cycle brand plans
Monitor implementation and track performance against KPIs
Optimize campaign effectiveness within defined budgets
Ensure financial discipline and ROI-focused execution
Train and align the sales team during cycle meetings
Lead brand communication at conferences and marketing events
Collaborate cross-functionally with medical, regulatory, and commercial teams
Manage internal and external stakeholders effectively
Leverage digital marketing channels to enhance brand reach
Utilize MS Excel and PowerPoint for business analysis, forecasting, and presentations
Monitor competitive landscape and market trends
Strong understanding of pharmaceutical brand management and therapy marketing
Strategic thinking with strong analytical skills
Financial acumen and budget management capability
Proficiency in MS Office, especially Excel and PowerPoint
Excellent interpersonal and communication skills
Ability to manage multiple projects and deadlines
Innovation and Creativity
Process Excellence
Collaboration and Cross-Functional Alignment
Customer-Centric Approach
Talent Development
Strategic Agility
Stakeholder Management
Result Orientation
Lead brands in high-growth chronic therapy segments
Contribute to strategic product launches in competitive markets
Work within a performance-driven pharmaceutical environment
Play a key role in expanding market share and commercial success
Lupin is committed to providing equal employment opportunities in recruitment, promotion, compensation, and professional development. All qualified candidates will be considered in accordance with applicable employment regulations.
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