Global Project Lead – Adobe Target
Company: Novo Nordisk
Department: Congress Excellence – Global Medical Affairs, Product & Portfolio Strategy (P&PS GBS)
Location: Bangalore
Category: Medical Affairs
Application Deadline: 9 March 2026
Job Summary
The Global Project Lead – Adobe Target role focuses on driving digital optimisation and personalisation initiatives for global congress platforms using Adobe Experience Cloud tools. The position is responsible for enhancing user engagement, conducting A/B testing, managing congress-specific journeys, analysing performance data, and supporting optimisation strategies across global medical affairs congress activities.
The role requires strong expertise in Adobe Target, analytics, stakeholder management, experimentation, and customer journey optimisation within a global organisation.
Key Responsibilities
1. Congress Journey Management
Execute all Congress Hub-related digital journeys for global congresses.
Create and deploy congress-specific personalised experiences using:
Adobe Experience Cloud
Adobe Target
Ensure smooth execution of live congress experiences and digital engagement activities.
2. Website Optimisation & Personalisation
Conduct:
A/B testing
Website optimisation
User segmentation
Personalisation initiatives
Improve:
Visitor engagement
User experience
Commercial value of the Congress Hub
Develop and validate optimisation hypotheses to support business goals.
3. Adobe Target & Analytics Management
Use Adobe Target to:
Build activities
Validate implementations
Conduct QA testing
Monitor optimisation initiatives
Work with:
Adobe Analytics dashboards
Data layers
AEM-related analytics integrations
Establish reporting frameworks to measure optimisation impact and campaign performance.
4. Stakeholder & Escalation Management
Act as Adobe Target/Optimizely gatekeeper during live congress events.
Handle:
Congress-specific requests
Escalations
Troubleshooting support
Communicate optimisation progress and insights to international stakeholders.
Build strong relationships across global teams and business functions.
5. Strategic Optimisation & Roadmap Development
Develop and maintain a global optimisation roadmap.
Prioritise optimisation activities based on:
Business strategy
User insights
Data-driven recommendations
Recommend strategies based on analytics and behavioural insights.
Required Qualifications
Educational Qualification
Bachelor’s or Master’s degree in a relevant field
Experience
Minimum 5+ years of relevant professional experience
Experience in:
Website optimisation
Digital personalisation
Analytics-driven decision making
Global digital platforms
Required Skills & Technical Expertise
Adobe & Optimisation Tools
Hands-on expertise in:
Adobe Target
Adobe Analytics
Adobe Experience Cloud
Familiarity with:
Optimizely
AEM-related analytics
Technical Skills
Knowledge of:
HTML
CSS
JavaScript
W3 web standards
Ability to work with:
Data layers
Analytics integrations
Website performance metrics
Analytics & Data Interpretation
Strong capability to:
Interpret large data sets
Generate actionable insights
Recommend optimisation strategies
Understanding of:
Statistical principles
Experimentation methodologies
Customer journey analytics
Stakeholder Management & Communication
Excellent presentation and communication skills for international audiences.
Strong interpersonal and influencing abilities across all business levels.
Ability to manage cross-functional stakeholders effectively.
Personal Attributes
Proactive and solution-oriented mindset
Strong ownership and accountability
Ability to deliver high-quality work under tight deadlines
Collaborative and adaptable approach
About the Department
The Congress Excellence team is part of Global Medical Affairs, Product & Portfolio Strategy, headquartered in Copenhagen and supported through Global Business Services in Bangalore.
The team is responsible for:
Digital and onsite congress planning
Scientific engagement initiatives
Medical communications
Lead generation and congress visibility strategies
The department works in close collaboration with Global Medical Affairs teams to deliver evidence-based scientific communication to the global healthcare community.
Working at Novo Nordisk
Novo Nordisk is a global healthcare company focused on defeating chronic diseases through scientific innovation, collaboration, and long-term healthcare solutions.
Employees work in a highly collaborative, fast-paced, and globally connected environment with opportunities to contribute to impactful healthcare initiatives.
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Remote, India | Siliguri |Illinois :
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England | Harlow | Leeds | London | Maidenhead | Salt Lake City | Stevenage | Stirling | United Kingdom |North Yorkshire :
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