Campaign Excellence Manager
Location: Hyderabad, India
Job ID: R-214616
Posted On: May 2, 2025
Employment Type: Full-Time | On-Site
About the Role:
Amgen is hiring a Campaign Excellence Manager to join its Global Commercial Capabilities - C360 team. This role is central to crafting and executing customer-focused omnichannel marketing campaigns. The ideal candidate will serve as the bridge between brand strategy, technology, analytics, and digital operations to deliver compelling, data-driven campaigns that improve patient outcomes and commercial success.
Key Responsibilities:
1. Omnichannel Campaign Design:
Own and enhance the OmnichannelDesign Toolkit.
Guide brand teams to design customer experiences by aligning brand strategy, customer segments, behavioral goals, and insights.
Develop message flows, content strategies, and segment-specific engagement plans.
2. Campaign Analytics & Optimization:
Analyze cross-channel campaign performance across geographies.
Extract actionable insights and contribute to ongoing optimization.
Support success metrics development with the Commercial Data & Analytics team.
3. Workshop Facilitation & Stakeholder Engagement:
Lead workshops to co-create campaign journeys and objectives.
Ensure engagement strategies are aligned with brand goals and customer preferences.
4. Project & Execution Management:
Coordinate campaign calendar and operational readiness with cross-functional teams.
Ensure integration with platforms like Salesforce Marketing Cloud, VEEVA CRM, and third-party channel partners.
Apply Agile methodologies to ensure smooth delivery.
5. Metrics & Tagging Strategy:
Collaborate with analytics teams to define KPIs and enable tracking.
Facilitate tagging strategies for accurate campaign reporting and performance measurement.
Desired Skills:
Strong leadership and stakeholder management skills.
Deep understanding of digital marketing tools and Martech platforms.
Experience with metadata/tagging frameworks and automation platforms like Salesforce Marketing Cloud.
Agile project management experience preferred.
Strong analytical mindset with hands-on experience in reporting tools (e.g., Tableau).
Excellent communication, collaboration, and problem-solving skills.
Basic Qualifications:
Doctorate Degree OR
Master’s Degree with 4–6 years of experience in Campaign Management or related field OR
Bachelor’s Degree with 6–8 years of experience OR
Diploma with 10–12 years of relevant experience in Campaign Management, IT, or related field.
Preferred Qualifications:
5+ years of techno-functional experience in digital marketing ops, email marketing, SFMC, CMS, CRM, analytics, and agile methodology.
SMFC certification is a plus.
Experience in integrated campaigns across multiple channels.
Strong data and solution design understanding.
Experience working with global brand teams and service centers.
What You Can Expect from Amgen:
Competitive Total Rewards aligned with Indian industry standards.
Inclusive, science-driven workplace culture.
Professional development support and career growth opportunities.
Estimated Salary: ₹40–55 LPA (depending on experience and digital marketing expertise)
Gujarat :
Ahmedabad | Ankleshwar | Baroda | Bharuch | Gandhinagar | Gujarat | Halol | Jhagadia | Mehsana | Tarasadi | Vadodara | Vapi |Maharashtra :
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