JOB TITLE: AREA BUSINESS MANAGER
COMPANY: BAYER
LOCATION: VIJAYAWADA, ANDHRA PRADESH, INDIA
FUNCTION: SALES & COMMERCIAL OPERATIONS (CONSUMER HEALTH DIVISION)
JOB OVERVIEW
Bayer is seeking an experienced Area Business Manager to drive sales performance, market expansion, and distribution development within the assigned territory. The role focuses on achieving revenue targets, strengthening healthcare provider relationships, and expanding product reach across clinics, hospitals, and institutional channels.
This is a field-based leadership role requiring strong commercial execution, team management, and territory development capabilities within the pharmaceutical and healthcare sales ecosystem.
KEY RESPONSIBILITIES
Sales Strategy & Business Growth
Implement sales strategies to achieve defined revenue and volume targets
Drive business growth across clinics, hospitals, and institutional accounts
Expand market presence by identifying and developing new territories
Ensure adherence to company sales operating systems, procedures, and compliance standards
Customer Relationship Management
Build and maintain strong relationships with healthcare professionals and key customers
Ensure prompt resolution of customer queries, issues, and complaints
Strengthen customer engagement to drive long-term business partnerships
Distribution & Channel Development
Develop and expand distributor networks for maximum market penetration and profitability
Identify, onboard, and manage new distributors in alignment with company policies
Strengthen secondary sales distribution and improve product availability in the market
Ensure effective coverage of untapped and emerging markets
Collections & Credit Management
Implement and enforce company credit policies across the territory
Monitor distributor claims, payments, and outstanding collections
Ensure financial discipline and compliance with organizational credit guidelines
Marketing & Trade Promotion
Coordinate with marketing teams for execution of promotional campaigns
Participate in exhibitions, fairs, and trade events to enhance brand visibility
Support field marketing activities to improve product awareness and demand generation
Reporting & Administration
Maintain accurate sales MIS, primary and secondary sales data reporting
Ensure timely reporting in line with organizational standards
Maintain process discipline and operational compliance across all sales activities
Team Leadership & People Management
Lead, motivate, and guide field sales teams to achieve performance targets
Support training, development, and performance improvement of team members
Foster strong employee relations and a high-performance sales culture
EXPERIENCE REQUIRED
Minimum 5–7 years of experience in pharmaceutical sales, healthcare sales, or FMCG/consumer health sales
Proven experience in territory management and achieving sales targets
Prior experience in team handling or sales leadership roles preferred
EDUCATIONAL QUALIFICATION
Bachelor’s degree in Science or related field is required
Postgraduate qualification (MBA or equivalent) is preferred and will be an added advantage
KEY SKILLS & COMPETENCIES
Sales & Business Skills
Strong pharmaceutical sales and territory management experience
Ability to develop and execute sales strategies
Expertise in distributor management and channel expansion
Leadership & Management Skills
Ability to lead and motivate field sales teams
Strong people management and performance coaching capabilities
Decision-making and accountability in field operations
Communication & Execution Skills
Excellent interpersonal and communication skills
Strong negotiation and customer relationship management abilities
High level of execution discipline and result orientation
JOB SUMMARY FOR JOB PORTAL LISTING (SEO OPTIMIZED)
The Area Business Manager role at Bayer is a field sales leadership position in the Consumer Health division. It is ideal for experienced pharmaceutical sales professionals with 5–7 years of experience in driving territory growth, managing distributors, and leading field sales teams. Candidates will be responsible for sales performance, market development, and customer relationship management across Vijayawada and surrounding regions.
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