Job Title: Senior Medical Copywriter
Location: Karnataka, India
Employment Type: Full-time
Posted On: 21 November 2025
Experience Required: 3–5+ years
Indegene is a technology-driven healthcare solutions provider focused on enabling healthcare organizations to become future-ready. We partner with global pharmaceutical, biotech, and healthcare companies to deliver impactful medical and marketing solutions at the intersection of science, technology, and creativity.
We are currently seeking a Senior Medical Copywriter to join our growing team in India. This role is ideal for an experienced promotional medical content professional who can combine scientific accuracy with compelling storytelling to support omnichannel pharmaceutical marketing initiatives across global markets.
Medical Content Development & Strategy
Develop high-quality, evidence-based promotional medical content for healthcare professionals (HCPs) and patients across digital and traditional channels, including websites, eDetailers, emails, brochures, social media, videos, webinars, and sales enablement materials.
Translate complex scientific, clinical, and regulatory data into clear, engaging, and audience-appropriate messaging.
Align content with brand strategy, medical positioning, and omnichannel marketing objectives.
Omnichannel & Digital Marketing Support
Create SEO-optimized medical content for websites, blogs, and digital platforms to enhance visibility and engagement.
Collaborate with marketing, design, UX, and digital teams to deliver integrated omnichannel campaigns, including eDetailing, mobile platforms, virtual events, and AI-enabled tools.
Support the development of personalized content journeys based on audience segmentation and insights.
Compliance & Scientific Accuracy
Ensure all promotional materials comply with global regulatory and ethical standards, including FDA, EMA, and PhRMA guidelines.
Work closely with Medical, Legal, and Regulatory (MLR) teams to support timely content review and approval.
Maintain accuracy, consistency, and proper referencing of scientific literature and clinical guidelines.
Stakeholder Collaboration
Partner with Medical Affairs, Brand, and Sales teams to align scientific messaging with commercial objectives.
Coordinate with cross-functional teams to ensure high-quality and timely content delivery.
Content Performance & Optimization
Track content performance metrics and optimize materials based on engagement data, market trends, and stakeholder feedback.
Update content regularly to reflect new clinical evidence, therapeutic advances, and evolving marketing needs.
Education
Bachelor’s or Master’s degree in Life Sciences, Pharmacy, Medicine, Journalism, or a related field with a focus on medical writing.
Advanced qualifications such as PhD, PharmD, or MD are an added advantage.
Experience
3–5+ years of experience in medical copywriting or promotional medical content development within pharmaceutical marketing, healthcare communications, or medical advertising agencies.
Proven experience developing HCP- and patient-focused content for omnichannel campaigns.
Exposure to therapeutic areas such as cardiology, endocrinology, oncology, or rare diseases is preferred.
Experience working on US and/or EU markets and familiarity with global approval processes is a plus.
Skills & Competencies
Strong understanding of clinical research, scientific writing, and pharmaceutical promotional guidelines.
Excellent written and spoken English communication skills.
Ability to simplify complex medical concepts for diverse audiences.
Working knowledge of SEO, UX writing, social media, and email marketing.
Experience with content management systems and CRM platforms such as Veeva or Salesforce.
Strong project management skills with the ability to work effectively in fast-paced, collaborative environments.
Work at the convergence of healthcare, technology, and innovation.
Gain exposure to global clients and cutting-edge digital healthcare solutions.
Benefit from structured mentorship and accelerated career growth opportunities.
Be part of a purpose-driven organization focused on making healthcare future-ready.
Indegene is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace. Employment decisions are based solely on business needs, merit, and qualifications, without discrimination of any kind.
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