Lead – Global Marketing & Analytics

0-2 years

Not Disclosed

Mumbai

10 Feb. 14, 2025

Job Description

Job Type: Full Time Education: B.Sc./M.Sc./B.Pharm/M.Pharm/Life science Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, CPC Certified, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

Lead – Global Marketing & Analytics

Location: Mumbai, India

Function: Sales, Marketing & Product Management

Job Posted On: 1 Week Ago

Job Description:

Key Responsibilities:

Manage projects for products at different lifecycle stages, requiring frequent collaboration with Medical Affairs, Regulatory, Finance, Clinical, Alliance Management, Glenmark’s affiliates, and partners.
Analyze external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software.
Research and analyze marketing trends, customer behavior, and competitors’ products and strategies to identify best marketing practices.
Develop forecasts, business cases, pricing strategy, and launch sequences to evaluate commercial opportunities and build launch strategies.
Produce meaningful KPI dashboards and deliver monthly cross-channel performance reports with actionable insights. Create and manage Gantt charts for projects and utilize analytical tools for compiling relevant data into clear reports.
Work closely with markets/affiliates for launch readiness, collaborating with cross-functional teams to align with brand and portfolio launch strategies per Long-Range Planning.
Manage and implement marketing materials, including website copy, promotional emails, newsletters, paid ads, landing pages, and case studies across multiple marketing channels.
Provide actionable market and customer insights to address key strategic questions. Track, report, and analyze marketing activities, handle ad-hoc analytics requests, and develop/automate regular reports.

Key Skills:

Comfortable multitasking, excellent organizational skills, and ability to prioritize with minimal supervision; experience managing cross-functional teams.
Strong understanding of mathematical and statistical concepts; knowledge of data structures, analytics techniques, and management applications is preferred.
Strategic and analytical capabilities with experience in analyzing complex datasets and synthesizing insights effectively.
Excellent written, communication, and analytical skills; tech-savvy, detail-oriented, and an effective communicator.
Good understanding of the pharmaceutical industry and drug development phases; prior experience required.
Deep understanding of datasets and platforms such as IQVIA, Drug Pricing Intelligence (POLI), International Reference Pricing (IRP), and Sequencing.
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook) and digital tools.

Application Process:
Interested candidates can apply by sending their resume and application form to Sagar.Goswami@glenmarkpharma.com with the subject line "Application for Lead – Global Marketing & Analytics" by 14th February 2025.

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Lead – Global Marketing & Analytics

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