Group Brand Manager
Location: Mumbai Central, Maharashtra, India
Employment Type: Permanent
Posting Date: June 4, 2025
Req ID: 93549
Division: India Business
Department: India Business
Job Purpose:
To lead and drive the Product Management Team in achieving targeted business revenue through impactful marketing initiatives, brand strategy development, and execution within the assigned therapeutic segment.
Key Accountabilities:
Sales Planning & Performance Monitoring
Develop and execute robust marketing brand plans to meet annual sales targets.
Monitor brand and portfolio performance against defined KPIs and course-correct strategies as needed.
Promotional Material Oversight
Review and provide first-level approval of promotional content and divisional communication to strengthen brand and therapy visibility.
Market Intelligence & Stakeholder Engagement
Conduct regular fieldwork to maintain a strong connect with customers, stockists, depots, and KOLs.
Gather competitive intelligence, insights, and on-ground challenges to refine brand strategy.
Campaign Strategy & Brand Expansion
Approve campaigns, creative concepts, and tactical ideas aimed at expanding prescriber base and enhancing prescription volumes.
Monitor secondary sales and align marketing efforts to sales outcomes.
Strategic Reviews & Performance Management
Lead periodic performance reviews with the team to align on strategic goals and execution plans.
Drive accountability and ensure timely achievement of business objectives.
Team Motivation & Capability Building
Plan and implement reward & recognition programs.
Build platforms for team development, mentoring, and capability enhancement to achieve sustained business growth.
Qualifications:
Education: Graduation in any stream (preferred: degree/diploma in Management)
Experience: 5–7 years of relevant experience in pharma marketing or brand management
Skills & Competencies:
Strong Domain Knowledge of pharmaceutical marketing
Leadership and People Management skills
High collaboration, accountability, and agility
Strong strategic thinking, innovation, and customer engagement ability
Estimated Salary: ₹16–₹25 LPA (based on experience in pharma brand management)
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