Title: Senior Brand Manager, Biologics
Date Posted: April 3, 2025
Location: Sun Pharma Canada Inc.
Company: Sun Pharma Canada Inc.
Job Purpose:
Lead the marketing strategy, planning, and execution for a key biologics brand, ensuring successful commercial performance and cross-functional alignment.
Duties and Responsibilities:
Collaborate with Commercial Operations to establish accurate revenue forecasts.
Maximize the impact of customer touchpoints: Patient Support Programs, Field Force, Tele-sales, Digital.
Manage external agency partners to ensure effective promotional material delivery.
Optimize omnichannel marketing and develop targeted communication plans.
Conduct marketing analysis and convert insights into action plans and execution.
Support qualitative and quantitative market research initiatives to deepen market understanding.
Gather and share strategic insights from internal and external sources.
Lead brand strategy development including competitor analysis and positioning.
Plan and execute market segmentation and identify strategies to drive segment migration.
Develop and refine key brand messages.
Organize stakeholder communication platforms (e.g., speaker symposia, educational meetings).
Lead Advisory Boards with key customers and establish relationships with top opinion leaders across Canada.
Support training programs and facilitate regular team meetings.
Ensure effective communication within the sales, marketing, and medical teams.
Develop and monitor KPIs (Key Performance Indicators).
Ensure cross-functional alignment and buy-in from brand teams and business units.
Actively participate in supply chain discussions to maintain product availability.
Develop training materials with support from training consultants.
Additional Responsibility (Customer-facing roles only):
Report any adverse events to the pharmacovigilance department within 1 business day.
Qualifications:
Degree in life sciences (e.g., Medicine, Nursing, Pharmacy, Biology, Medical Technology)
MBA or additional marketing/business training preferred
7–10 years of pharmaceutical industry experience (Brand Manager, Sales Rep, or Sales Supervisor)
5–7 years in Brand Management, including product launch experience
Skills:
Strategic thinking and problem-solving
Strong organizational, analytical, and communication skills
Digital marketing, market research, and selling experience
Ability to motivate and collaborate across teams
Awareness of PAAB, IMC, and compliance standards
Proficiency in MS Office (intermediate level)
Working Conditions:
Hybrid work model (3 days in office)
30% travel required
Physical Requirements:
Not applicable
Direct Reports:
None
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