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Associate Director – Marketing (Content Lead & Translational Clinical Research Business Marketing)

Syngene
Syngene
8-10 years
preferred by company
Bangalore, India
1 May 14, 2026
Job Description
Job Type: Full Time Education: B.Sc./ M.Sc./ M.Pharm/ B.Pharm/ Life Sciences Skills: Environment, Experiments Design, Health And Safety (Ehs), Laboratory Equipment, Manufacturing Process, Materials Science, Process Simulation, Sop (Standard Operating Procedure), Technical Writing, Wat, GCP guidelines, gmp knowledge, HSE Knowledge , Logistics and Transportation Management, Master Data, Operational Excellence, Sap Erp, supply chain management, Supply Planning, Warehouse Management, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding

Associate Director – Marketing (Content Lead & Translational Clinical Research Business Marketing)

Location: Bangalore, Karnataka, India
Employment Type: Full-Time
Department: Commercial / Marketing / Life Sciences Business Strategy
Company: Syngene
Experience Required: 8–10 Years


Job Overview

A strategic commercial leadership opportunity is available for an experienced Associate Director – Marketing with a focus on Content Leadership and Translational & Clinical Research (T&CR) Business Marketing. This role is ideal for professionals with expertise in life sciences marketing, scientific content strategy, product marketing, demand generation, healthcare storytelling, commercial communications, and clinical research business positioning.

The selected candidate will own enterprise-wide content strategy while directly leading business marketing for the Translational & Clinical Research (T&CR) vertical, driving brand narrative, scientific messaging, demand generation enablement, and commercial growth.

This role is highly suited for professionals seeking advancement in life sciences marketing leadership, scientific communications, commercial strategy, pharmaceutical business marketing, and CRO/CDMO brand positioning.


Key Responsibilities

Enterprise Content Strategy Leadership

  • Define and own the enterprise-wide content strategy across business segments including:
    • Discovery services
    • Development services
    • Manufacturing solutions
    • Clinical services
  • Build unified content architecture aligned with corporate growth priorities and brand strategy
  • Establish scalable messaging frameworks, editorial governance, and storytelling standards
  • Drive consistency in scientific accuracy, structure, voice, and brand positioning across all communication assets

Content Governance & Messaging Excellence

  • Define content quality standards and governance processes
  • Lead review workflows to ensure consistency and scientific credibility
  • Eliminate content duplication through modular content planning and reusable messaging systems
  • Develop content frameworks that support both strategic branding and commercial conversion

Thought Leadership & Executive Content
Support creation of high-impact strategic content including:

  • Executive thought leadership articles
  • Scientific viewpoints
  • Leadership communication assets
  • Strategic brand narratives
  • Flagship commercial positioning content

Drive authoritative life sciences storytelling for global business visibility.


T&CR Business Marketing Leadership

Business Unit Marketing Ownership

  • Lead end-to-end marketing strategy for the Translational & Clinical Research (T&CR) business unit
  • Build differentiated positioning for:
    • Translational research services
    • Early clinical development
    • Clinical pharmacology
    • Biometrics
    • Clinical operations
    • Research support services

Scientific Commercial Messaging

  • Translate complex translational and clinical science into commercially compelling narratives
  • Create customer-centric messaging for:
    • Pharmaceutical companies
    • Biotechnology organizations
    • Clinical research clients
    • Global healthcare partners

Ensure scientific sophistication with strong commercial relevance.


Marketing Asset Development
Own creation and execution of strategic business marketing assets including:

  • Capability presentations
  • Scientific brochures
  • Sales enablement decks
  • Case studies
  • Proof-of-concept assets
  • Service one-pagers
  • Technical explainers
  • Website content
  • Landing pages
  • Campaign content

Ensure content directly supports pipeline growth and customer engagement.


Demand Generation & Commercial Enablement
Partner with:

  • Business development teams
  • Delivery leadership
  • Digital marketing teams
  • Commercial stakeholders
  • Scientific SMEs
  • Senior business leadership

Support:

  • Demand generation campaigns
  • Active sales pursuits
  • Lead nurturing strategies
  • Commercial storytelling
  • Opportunity acceleration
  • Revenue enablement initiatives

Campaigns, Conferences & Industry Engagement

  • Support strategic marketing execution for:
    • Industry conferences
    • Webinars
    • Product campaigns
    • Scientific events
    • Commercial outreach programs
  • Build integrated content journeys aligned with event and campaign objectives