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Introduction to Credit Card Data Analysis Project
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Welcome to the Credit Card Data Analysis Project, where we’ll dive into a real-world marketing dataset and uncover powerful business insights. This project is based on a 2019 credit card marketing campaign that specifically targeted millennial customers.
What This Project Is About?
In today’s data-driven world, understanding customer behavior is key to building successful marketing strategies. In this project, we use a real dataset to explore how credit card customers spend, how profitable they are, and how companies can retain them effectively.
What You’ll Learn:
We’ll analyze data to:
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Identify high-value customer segments to focus on.
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Measure profitability and assess credit risk of each segment.
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Help the marketing and sales teams improve their strategies using data insights.
This isn’t just about numbers — it’s about using data to make smarter decisions, spend marketing budgets wisely, and develop retention strategies that actually work!
Key Concepts You'll Explore:
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Customer segmentation based on spending, income, and credit usage.
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Evaluation of Customer Lifetime Value (CLV) and churn rate.
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Strategic insights into how to retain customers and increase ROI.
Data Source:
We’ll use a publicly available dataset from Kaggle, which you can access here:
Click Here - Credit Card Dataset on Kaggle
By the end of this project, you’ll have a strong understanding of how data analysts help businesses understand their customers and make better marketing decisions.
Ready to dive in? Let’s start with understanding the dataset!
