Associate Director / Director, Omnichannel Strategy – Remote (United States)
Department: Medical Services
Company: Red Nucleus
Work Model: Fully Remote (US)
Red Nucleus is seeking an experienced Omnichannel Strategist to join our global Medical Communications team. This remote role in the United States is ideal for a strategic thinker who combines digital marketing expertise, customer engagement insights, and hands-on execution skills to shape high-impact omnichannel programs for life sciences brands.
Red Nucleus is a globally recognized provider of scientific advisory services, medical communications, and strategic learning solutions. With nearly 1000 employees worldwide, we consistently deliver high-quality, innovative solutions and maintain our reputation as an internationally certified “Great Place to Work.”
Role Overview
The Associate Director/Director of Omnichannel Strategy will design, implement, and optimize customer engagement frameworks across digital, field, and in-person touchpoints. This internal-facing role requires close collaboration with brand, analytics, marketing, and technology partners to build data-driven, insight-led omnichannel strategies that enhance customer experience and deliver measurable business impact.
The ideal candidate brings a blend of consulting acumen and execution excellence, along with strong capabilities in data interpretation, BI tools, persona development, and AI-enabled strategic planning.
Key Responsibilities
Strategic Planning & Consulting
Develop omnichannel customer engagement strategies aligned with brand and business objectives
Lead data consulting, segmentation, and predictive modeling discussions
Create research-backed personas and customer journey maps
Apply AI tools to enhance insights, content strategy, and channel orchestration
Support internal training and change management to accelerate omnichannel adoption
Program Design & Orchestration
Convert strategies into detailed program blueprints, frameworks, and playbooks
Collaborate with content, media, field, and technology teams for multi-channel activation
Utilize platforms such as Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, and Marketo for execution
Ensure seamless orchestration across email, web, social, paid media, and field channels
Measurement & Optimization
Define KPIs and measurement frameworks for omnichannel programs
Visualize performance insights using BI platforms such as Tableau, Power BI, and Qlik
Partner with analytics teams for predictive modeling and campaign optimization
Drive a strong test-and-learn methodology for continuous improvement
Qualifications and Skills
Experience Required
5–7 years of experience in digital marketing, omnichannel planning, customer engagement, or related areas within healthcare or life sciences
Proven success in designing and executing omnichannel marketing strategies
Strong background in analytics, BI tools, and data-driven decision-making
Experience leading workshops, influencing stakeholders, and supporting organizational change
Technical Skills
Proficiency with BI tools: Tableau, Power BI, Qlik
Hands-on experience with omnichannel orchestration platforms:
Veeva CRM/CLM
Salesforce Marketing Cloud
Adobe Experience Cloud
Marketo
Expertise with digital media and search tools including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and SEO/SEM tools (Google Analytics, SEMrush, Moz)
Familiarity with social listening and monitoring tools such as Sprinklr, Hootsuite, and Brandwatch
Understanding of predictive modeling, persona development, and AI applications for marketing and customer experience
Education
Bachelor’s degree in Marketing, Business, Analytics, or a related discipline
Advanced degree preferred
What We Offer
Opportunity to lead omnichannel strategy for high-visibility life sciences brands
Access to advanced analytics, AI, and enterprise orchestration platforms
A collaborative culture that values strategic thinking and execution excellence
Why Join Red Nucleus
Competitive compensation, incentives, and retirement programs
Comprehensive benefits and wellness initiatives
Generous paid time off and flexible work arrangements
Professional development and internal mobility opportunities
People-first culture focused on diversity, inclusion, and growth
Regular engagement events, celebrations, and community involvement
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